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Eun-Ju Lee
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The effects of utilitarian and hedonic online shopping value on consumer preference and intentions
JW Overby, EJ Lee
Journal of Business research 59 (10-11), 1160-1166, 2006
15942006
Understanding consumer motivation and behavior related to self‐scanning in retailing: Implications for strategy and research on technology‐based self‐service
PA Dabholkar, L Michelle Bobbitt, EJ Lee
International Journal of Service Industry Management 14 (1), 59-95, 2003
5382003
Creating Value for online shoppers:Implications for satisfaction and loyalty
JWO L Eun-Ju
Journal of Satisfaction, Dissatisfaction and Complaining Behavior 17, 54, 2004
509*2004
Segmenting the non‐adopter category in the diffusion of internet banking
EJ Lee, KN Kwon, DW Schumann
International Journal of Bank Marketing 23 (5), 414-437, 2005
3362005
Explaining the special case of incongruity in advertising: Combining classic theoretical approaches
EJ Lee, DW Schumann
Marketing Theory 4 (1-2), 59-90, 2004
2062004
A two‐step estimation of consumer adoption of technology‐based service innovations
EJ Lee, J Lee, D Eastwood
Journal of Consumer Affairs 37 (2), 256-282, 2003
2022003
The influence of communication source and mode on consumer adoption of technological innovations
EJ Lee, J Lee, DW Schumann
Journal of Consumer Affairs 36 (1), 1-27, 2002
1892002
How to “Nudge” your consumers toward sustainable fashion consumption: An fMRI investigation
EJ Lee, H Choi, J Han, DH Kim, E Ko, KH Kim
Journal of Business Research 117, 642-651, 2020
1302020
Haven't adopted electronic financial services yet? The acceptance and diffusion of electronic banking technologies
EJ Lee, J Lee
Journal of financial Counseling and Planning 11 (1), 49, 2000
1012000
Empathy can increase customer equity related to pro-social brands
EJ Lee
Journal of Business Research 69 (9), 3748-3754, 2016
992016
Internet advertising theory and research.
DW Schumann, EE Thorson
Lawrence Erlbaum Associates Publishers, 2007
912007
The spell of green: Can frontal EEG activations identify green consumers?
EJ Lee, G Kwon, HJ Shin, S Yang, S Lee, M Suh
Journal of business ethics 122, 511-521, 2014
872014
Consumer adoption of Internet banking: Need-based and/or skill based?
EJ Lee, J Lee
Marketing Management Journal 11 (1), 2001
812001
What can neuroscience offer marketing research?
B Sung, NJ Wilson, JH Yun, EJ Lee
Asia Pacific Journal of Marketing and Logistics 32 (5), 1089-1111, 2020
602020
Usefulness of ethnicity in international consumer marketing
EJ Lee, A Fairhurst, S Dillard
Journal of International Consumer Marketing 14 (4), 25-48, 2002
552002
Behavioral and neural evidence on consumer responses to human doctors and medical artificial intelligence
JH Yun, EJ Lee, DH Kim
Psychology & Marketing 38 (4), 610-625, 2021
422021
Brain buzz for Facebook? Neural indicators of SNS content engagement
J Zhang, JH Yun, EJ Lee
Journal of Business Research 130, 444-452, 2021
302021
A sample selection model of consumer adoption of computer banking
EJ Lee, DB Eastwood, J Lee
Journal of Financial services research 26 (3), 263-275, 2004
302004
A cross‐cultural study of interfirm power structure and commitment: the effect of collectivism
S Ryu, EJ Lee, W Jun Lee
Journal of Business & Industrial Marketing 26 (2), 92-103, 2011
262011
Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents
EJ Lee, DW Schumann
Journal of Consumer Psychology 19 (3), 440-450, 2009
252009
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