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Filippo Dall'Olio
Filippo Dall'Olio
Assistant Professor of Marketing, Goodman School of Business, Brock University
Verified email at brocku.ca
Title
Cited by
Cited by
Year
The impact of advertising creative strategy on advertising elasticity
F Dall’Olio, D Vakratsas
Journal of Marketing 87 (1), 26-44, 2023
162023
Advertising originality decisions in competition
C Qiu, D Vakratsas, F Dall’Olio
Customer Needs and Solutions 6, 13-25, 2019
42019
The role and effectiveness of advertising creative strategy
F Dall'Olio
McGill University, 2020
2020
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Articles 1–3