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Vignesh Yoganathan
Vignesh Yoganathan
Bestätigte E-Mail-Adresse bei qmul.ac.uk - Startseite
Titel
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Zitiert von
Jahr
COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown
H Liu, W Liu, V Yoganathan, VS Osburg
Technological forecasting and social change 166, 120600, 2021
3282021
Replaced by a Robot: Service Implications in the Age of the Machine
F McLeay, VS Osburg, V Yoganathan, A Patterson
Journal of Service Research 24 (1), 104-121, 2021
1622021
Check-in at the Robo-desk: Effects of automated social presence on social cognition and service implications
V Yoganathan, VS Osburg, WH Kunz, W Toporowski
Tourism Management 85, 104309, 2021
1412021
Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands
V Yoganathan, VS Osburg, P Akhtar
Journal of Business Research 96, 386-396, 2019
1142019
Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type
J Salminen, V Yoganathan, J Corporan, BJ Jansen, SG Jung
Journal of Business Research 101, 203-217, 2019
1062019
Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective
H Liu, C Jayawardhena, VS Osburg, V Yoganathan, S Cartwright
Journal of Business Research 132, 208-220, 2021
1012021
Classifying residents' roles as online place-ambassadors
S Uchinaka, V Yoganathan, VS Osburg
Tourism Management 71, 137-150, 2019
902019
Perspectives, opportunities and tensions in ethical and sustainable luxury: Introduction to the thematic symposium
VS Osburg, I Davies, V Yoganathan, F McLeay
Journal of Business Ethics 169, 201-210, 2021
732021
Building better employer brands through employee social media competence and online social capital
V Yoganathan, VS Osburg, B Bartikowski
Psychology & Marketing 38 (3), 524-536, 2021
712021
Risks and drivers of hybrid car adoption: A cross-cultural segmentation analysis
F McLeay, V Yoganathan, VS Osburg, A Pandit
Journal of Cleaner Production 189, 519-528, 2018
602018
Effects of ethical certification and ethical eWoM on talent attraction
VS Osburg, V Yoganathan, B Bartikowski, H Liu, M Strack
Journal of Business Ethics 164, 535-548, 2020
482020
How detailed product information strengthens eco-friendly consumption
VS Osburg, V Yoganathan, S Brueckner, W Toporowski
Management Decision 58 (6), 1084-1099, 2019
392019
The influence of contrasting values on consumer receptiveness to ethical information and ethical choices
VS Osburg, P Akhtar, V Yoganathan, F McLeay
Journal of Business Research 104, 366-379, 2019
292019
The Core Value Compass: visually evaluating the goodness of brands that do good
V Yoganathan, F McLeay, VS Osburg, D Hart
Journal of Brand Management 25, 68-83, 2018
282018
Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch
V Yoganathan, VS Osburg, CJ Stevens
Psychology & Marketing 38 (6), 1001-1013, 2021
202021
Effects of gender congruity in human-robot service interactions: The moderating role of masculinity
V Pitardi, B Bartikowski, VS Osburg, V Yoganathan
International Journal of Information Management 70, 102489, 2023
182023
Can (A) I give you a ride? Development and validation of the CRUISE framework for autonomous vehicle services
VS Osburg, V Yoganathan, WH Kunz, S Tarba
Journal of Service Research 25 (4), 630-648, 2022
122022
CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis
AK Nasr, M Rashidirad, V Yoganathan, AS Sadaghiani
Information Systems Frontiers, 1-18, 2022
82022
(In) compatibilities in sustainable luxury signals
VS Osburg, V Yoganathan, F McLeay, MF Diallo
Ecological Economics 196, 107430, 2022
82022
Branding in the digital age: A'2020'vision for brand management
V Yoganathan, S Roper, F McLeay, JC Machado
Internet Research 30 (1), 19-22, 2020
82020
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