Saeed Samiee
Saeed Samiee
Professor of Marketing
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
Customer evaluation of products in a global market
S Samiee
Journal of international business studies 25 (3), 579-604, 1994
Marketing strategy determinants of export performance: a meta-analysis
LC Leonidou, CS Katsikeas, S Samiee
Journal of Business research 55 (1), 51-67, 2002
The influence of global marketing standardization on performance
S Samiee, K Roth
Journal of marketing 56 (2), 1-17, 1992
Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations
S Samiee, TA Shimp, S Sharma
Journal of international Business studies 36 (4), 379-397, 2005
Strategy fit and performance consequences of international marketing standardization
CS Katsikeas, S Samiee, M Theodosiou
Strategic management journal 27 (9), 867-890, 2006
Countries and their products: a cognitive structure perspective
TA Shimp, S Samiee, TJ Madden
Journal of the Academy of Marketing Science 21 (4), 323-330, 1993
Influence of firm size on export planning and performance
S Samiee, PGP Walters
Journal of Business Research 20 (3), 235-248, 1990
Cross-cultural research in advertising: an assessment of methodologies
S Samiee, I Jeong
Journal of the Academy of Marketing Science 22 (3), 205-217, 1994
Advancing the country image construct—A commentary essay
S Samiee
Journal of Business Research 63 (4), 442-445, 2010
Exporting and the Internet: a conceptual perspective
S Samiee
International Marketing Review 15 (5), 413-426, 1998
A model for assessing performance in small US exporting firms
PGP Walters, S Samiee
Entrepreneurship Theory and Practice 15 (2), 33-50, 1991
The internet and international marketing: is there a fit?
S Samiee
Journal of Interactive Marketing 12 (4), 5-21, 1998
Relationships among brand identity, brand image and brand preference: differences between cyber and extension retail brands over time
M Sääksjärvi, S Samiee
Journal of interactive marketing 25 (3), 169-177, 2011
The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market
YS Wei, S Samiee, RP Lee
Journal of the Academy of Marketing Science 42 (1), 49-70, 2014
Resolving the impasse regarding research on the origins of products and brands
S Samiee
International Marketing Review, 2011
Knowledge structure in international marketing: a multi-method bibliometric analysis
S Samiee, BR Chabowski
Journal of the Academy of Marketing science 40 (2), 364-386, 2012
The internationalization of services: trends, obstacles and issues
S Samiee
Journal of services marketing, 1999
A bibliometric analysis of the global branding literature and a research agenda
BR Chabowski, S Samiee, GTM Hult
Journal of International Business Studies 44 (6), 622-634, 2013
Global advertising strategy: The moderating role of brand familiarity and execution style
JH Pae, S Samiee, S Tai
International Marketing Review, 2002
Antecedents and outcomes of exporter–importer relationship quality: synthesis, meta-analysis, and directions for further research
LC Leonidou, S Samiee, B Aykol, MA Talias
Journal of international marketing 22 (2), 21-46, 2014
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