| Consequences of customer loyalty to the loyalty program and to the company H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ... Journal of the Academy of Marketing Science 40 (5), 625-638, 2012 | 595 | 2012 |
| Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context M Hubert, M Blut, C Brock, C Backhaus, T Eberhardt Psychology & Marketing 34 (2), 175-194, 2017 | 380 | 2017 |
| The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers M Michaelis, DM Woisetschläger, C Backhaus, D Ahlert International Marketing Review 25 (4), 404-422, 2008 | 243 | 2008 |
| Drivers of brand extension success: What really matters for luxury brands CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger Psychology & Marketing 30 (8), 647-659, 2013 | 178 | 2013 |
| Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions DM Woisetschläger, C Backhaus, TB Cornwell Journal of Marketing 81 (5), 121-141, 2017 | 166 | 2017 |
| What to expect after the honeymoon: testing a lifecycle theory of franchise relationships M Blut, C Backhaus, T Heussler, DM Woisetschläger, H Evanschitzky, ... Journal of Retailing 87 (3), 306-319, 2011 | 150 | 2011 |
| Securing business-to-business relationships: The impact of switching costs M Blut, H Evanschitzky, C Backhaus, J Rudd, M Marck Industrial Marketing Management 52, 82-90, 2016 | 93 | 2016 |
| Does “made in…” also apply to services? An empirical assessment of the country-of-origin effect in service settings JB Berentzen, C Backhaus, M Michaelis, M Blut, D Ahlert Journal of Relationship Marketing 7 (4), 391-405, 2008 | 82 | 2008 |
| Fans' resistance to naming right sponsorships: Why stadium names remain the same for fans DM Woisetschläger, VJ Haselhoff, C Backhaus European Journal of Marketing 48 (7-8), 1487-1510, 2014 | 80 | 2014 |
| The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting, and Opportunism in Hybrid Governance H Evanschitzky, B Caemmerer, C Backhaus Journal of Small Business Management 54 (1), 279-298, 2016 | 59 | 2016 |
| Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success NO Ommen, M Blut, C Backhaus, DM Woisetschläger Journal of Business Research 69 (7), 2409-2416, 2016 | 58 | 2016 |
| Fußballstudie 2014-Die Markenlandschaft der Fußball-Bundesliga DM Woisetschläger, C Backhaus, J Dreisbach, M Schnöring Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion, 2014 | 44* | 2014 |
| The role of fan benefits in shaping responses to sponsorship activation J Dreisbach, DM Woisetschläger, C Backhaus, TB Cornwell Journal of Business Research 124, 780-789, 2021 | 41 | 2021 |
| Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors DM Woisetschläger, D Hanning, C Backhaus Industrial Marketing Management 52, 109-116, 2016 | 37 | 2016 |
| Beziehungsqualität in Dienstleistungsnetzwerken: theoretische Fundierung und empirische Analyse C Backhaus Springer-Verlag, 2009 | 34 | 2009 |
| Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective E Böhm, C Backhaus, A Eggert, T Cummins Journal of Strategic Contracting and Negotiation 2 (1-2), 128-149, 2016 | 28 | 2016 |
| CSR-Engagements—was davon beim Kunden ankommt DM Woisetschläger, C Backhaus Marketing Review St. Gallen 27 (5), 42-47, 2010 | 26 | 2010 |
| The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology B Seegebarth, C Backhaus, DM Woisetschläger Psychology & Marketing, 2019 | 22 | 2019 |
| The “dark side” of brand alliances: How the exit of alliance members affects consumer perceptions DM Woisetschläger, M Michaelis, C Backhaus Advances in Consumer Research 35, 483-490, 2008 | 19 | 2008 |
| Brands go East–Internationale Markenführung und Netzwerkmarketing bei Dienstleistungen D Ahlert, C Backhaus, J Berentzen, M Blut, M Michaelis, W Ullrich IMADI. net-Projektbericht 1, 2006 | 19 | 2006 |
David M. WoisetschlägerProfessor of Services Management, Technische Universität BraunschweigVerified email at tu-braunschweig.de
