Christof Backhaus
Christof Backhaus
Professor of Marketing, Technische Universität Braunschweig
Bestätigte E-Mail-Adresse bei
Zitiert von
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Consequences of customer loyalty to the loyalty program and to the company
H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ...
Journal of the Academy of Marketing Science 40 (5), 625-638, 2012
Acceptance of Smartphone‐Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context
M Hubert, M Blut, C Brock, C Backhaus, T Eberhardt
Psychology & Marketing 34 (2), 175-194, 2017
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers
M Michaelis, DM Woisetschläger, C Backhaus, D Ahlert
International Marketing Review 25 (4), 404-422, 2008
Drivers of brand extension success: What really matters for luxury brands
CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger
Psychology & Marketing 30 (8), 647-659, 2013
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
DM Woisetschläger, C Backhaus, TB Cornwell
Journal of Marketing 81 (5), 121-141, 2017
What to expect after the honeymoon: testing a lifecycle theory of franchise relationships
M Blut, C Backhaus, T Heussler, DM Woisetschläger, H Evanschitzky, ...
Journal of Retailing 87 (3), 306-319, 2011
Securing business-to-business relationships: The impact of switching costs
M Blut, H Evanschitzky, C Backhaus, J Rudd, M Marck
Industrial Marketing Management 52, 82-90, 2016
Does “made in…” also apply to services? An empirical assessment of the country-of-origin effect in service settings
JB Berentzen, C Backhaus, M Michaelis, M Blut, D Ahlert
Journal of Relationship Marketing 7 (4), 391-405, 2008
Fans' resistance to naming right sponsorships: Why stadium names remain the same for fans
DM Woisetschläger, VJ Haselhoff, C Backhaus
European Journal of Marketing 48 (7-8), 1487-1510, 2014
Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success
NO Ommen, M Blut, C Backhaus, DM Woisetschläger
Journal of Business Research 69 (7), 2409-2416, 2016
The Franchise Dilemma: Entrepreneurial Characteristics, Relational Contracting, and Opportunism in Hybrid Governance
H Evanschitzky, B Caemmerer, C Backhaus
Journal of Small Business Management 54 (1), 279-298, 2016
Fußballstudie 2014-Die Markenlandschaft der Fußball-Bundesliga
DM Woisetschläger, C Backhaus, J Dreisbach, M Schnöring
Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion, 2014
The role of fan benefits in shaping responses to sponsorship activation
J Dreisbach, DM Woisetschläger, C Backhaus, TB Cornwell
Journal of Business Research 124, 780-789, 2021
Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors
DM Woisetschläger, D Hanning, C Backhaus
Industrial Marketing Management 52, 109-116, 2016
Beziehungsqualität in Dienstleistungsnetzwerken: theoretische Fundierung und empirische Analyse
C Backhaus
Springer-Verlag, 2009
Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective
E Böhm, C Backhaus, A Eggert, T Cummins
Journal of Strategic Contracting and Negotiation 2 (1-2), 128-149, 2016
CSR-Engagements—was davon beim Kunden ankommt
DM Woisetschläger, C Backhaus
Marketing Review St. Gallen 27 (5), 42-47, 2010
The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology
B Seegebarth, C Backhaus, DM Woisetschläger
Psychology & Marketing, 2019
Value creation for luxury brands through brand extensions: An investigation of forward and reciprocal effects
CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger
Marketing ZFP 35 (2), 91-103, 2013
The “dark side” of brand alliances: How the exit of alliance members affects consumer perceptions
DM Woisetschläger, M Michaelis, C Backhaus
Advances in Consumer Research 35, 483-490, 2008
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