Shirley Y. Y. Cheng
Shirley Y. Y. Cheng
Verified email at hkbu.edu.hk - Homepage
Title
Cited by
Cited by
Year
The effects of self-brand connections on responses to brand failure: A new look at the consumer–brand relationship
SYY Cheng, TB White, LN Chaplin
Journal of Consumer Psychology 22 (2), 280-288, 2012
2242012
Toward a social psychology of globalization
C Chiu, P Gries, CJ Torelli, SYY Cheng
Journal of Social Issues 67 (4), 663-676, 2011
1962011
Toward a social psychology of culture and globalization: Some social cognitive consequences of activating two cultures simultaneously
CY Chiu, SYY Cheng
Social and Personality Psychology Compass 1 (1), 84-100, 2007
1642007
Globalization and folk theory of social change: How globalization relates to societal perceptions about the past and future
Y Kashima, J Shi, K Tsuchiya, ES Kashima, SYY Cheng, MM Chao, ...
Journal of Social Issues 67 (4), 696-715, 2011
652011
Cultural Perspectives on Self-Enhancement and Self-Protection
C WAN, SYY CHENG, YH KIM, YJUI YANG
Handbook of Self-Enhancement and Self-Protection, 425, 2011
522011
Lay psychology of globalization and its social impact
DYJ Yang, CY Chiu, X Chen, SYY Cheng, LYY Kwan, KP Tam, KH Yeh
Journal of Social Issues 67 (4), 677-695, 2011
512011
Cultural Meanings of Brands and Consumption: A Window into the Cultural Psychology of Globalization
C Torelli, S Cheng
Social and Personality Psychology Compass 5 (5), 251-262, 2011
452011
Advertising Research in the Post-WTO Decade in China
K Hung, CH Tse, SYY Cheng
Journal of Advertising 41 (3), 121-146, 2012
412012
The good old days and a better tomorrow: Historical representations and future imaginations of China during the 2008 Olympic Games
SYY Cheng, MM Chao, J Kwong, S Peng, X Chen, Y Kashima, C Chiu
Asian Journal of Social Psychology 13 (2), 118-127, 2010
342010
One world, one dream? Intergroup consequences of the 2008 Beijing Olympics
SYY Cheng, JL Rosner, MM Chao, S Peng, X Chen, Y Li, JYY Kwong, ...
International Journal of Intercultural Relations 35 (3), 296-306, 2011
332011
Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences
CJ Torelli, R Ahluwalia, SYY Cheng, NJ Olson, JL Stoner
Journal of Consumer Research, ucw072, 2016
232016
Cultural threats in culturally mixed encounters hamper creative performance for individuals with lower openness to experience
X Chen, AK Leung, DYJ Yang, C Chiu, Z Li, SYY Cheng
Journal of Cross-Cultural Psychology 47 (10), 1321-1334, 2016
172016
Cultural psychology of globalization
C Chiu, SYY Cheng
Personality, human development, and culture: International perspectives on …, 2010
142010
The Role of Regulatory Fit in Framing Effective Negative Feedback Across Cultures
FYH Kung, YH Kim, DYJ Yang, SYY Cheng
Journal of Cross-Cultural Psychology 47 (5), 696-712, 2016
122016
Globalization, culture and consumer behavior
CJ Torelli, SYY Cheng
The Cambridge Handbook of consumer psychology, 721-748, 2016
42016
Culture and Brand Iconicity
C TORELLI, SYY CHENG
Handbook of Culture and Consumer Behavior, 274, 2015
42015
A Communication Perspective to the Emergence of a Brand Culture
SYY Cheng, C Chiu
Expressing Oneself/Expressing One's Self: Communication, Cognition, Language …, 2009
12009
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Articles 1–17