Ravi Dhar
Cited by
Cited by
Consumer choice between hedonic and utilitarian goods
R Dhar, K Wertenbroch
Journal of marketing research 37 (1), 60-71, 2000
Consumer preference for a no-choice option
R Dhar
Journal of consumer research 24 (2), 215-231, 1997
Licensing effect in consumer choice
U Khan, R Dhar
Journal of marketing research 43 (2), 259-266, 2006
Up close and personal: An individual level analysis of the disposition effect
R Dhar, N Zhu
Yale ICF Working Paper, 2002
Goals as excuses or guides: The liberating effect of perceived goal progress on choice
A Fishbach, R Dhar
Journal of Consumer Research 32 (3), 370-377, 2005
Preference fluency in choice
N Novemsky, R Dhar, N Schwarz, I Simonson
Journal of marketing research 44 (3), 347-356, 2007
The effect of forced choice on choice
R Dhar, I Simonson
Journal of marketing research 40 (2), 146-160, 2003
The effect of time pressure on consumer choice deferral
R Dhar, SM Nowlis
Journal of Consumer Research 25 (4), 369-384, 1999
Deciding without resources: Resource depletion and choice in context
A Pocheptsova, O Amir, R Dhar, RF Baumeister
Journal of Marketing Research 46 (3), 344-355, 2009
Making complementary choices in consumption episodes: Highlighting versus balancing
R Dhar, I Simonson
Journal of Marketing Research 36 (1), 29-44, 1999
Subgoals as substitutes or complements: the role of goal accessibility.
A Fishbach, R Dhar, Y Zhang
Journal of personality and social psychology 91 (2), 232, 2006
Consumer research: In search of identity
I Simonson, Z Carmon, R Dhar, A Drolet, SM Nowlis
Annual review of psychology 52 (1), 249-275, 2001
A behavioral decision theory perspective on hedonic and utilitarian choice
U Khan, R Dhar, K Wertenbroch
Inside consumption, 166-187, 2005
Assessing the competitive interaction between private labels and national brands
RW Cotterill, WP Putsis, Jr, R Dhar
The Journal of Business 73 (1), 109-137, 2000
Opportunity cost neglect
S Frederick, N Novemsky, J Wang, R Dhar, S Nowlis
Journal of Consumer Research 36 (4), 553-561, 2009
Of frog wines and frowning watches: Semantic priming, perceptual fluency, and brand evaluation
AA Labroo, R Dhar, N Schwarz
Journal of Consumer Research 34 (6), 819-831, 2008
Seeing the forest or the trees: Implications of construal level theory for consumer choice
R Dhar, EY Kim
Journal of Consumer Psychology 17 (2), 96-100, 2007
Coping with ambivalence: The effect of removing a neutral option on consumer attitude and preference judgments
SM Nowlis, BE Kahn, R Dhar
Journal of Consumer research 29 (3), 319-334, 2002
The shopping momentum effect
R Dhar, J Huber, U Khan
Journal of Marketing Research 44 (3), 370-378, 2007
Trying hard or hardly trying: An analysis of context effects in choice
R Dhar, SM Nowlis, SJ Sherman
Journal of Consumer Psychology 9 (4), 189-200, 2000
The system can't perform the operation now. Try again later.
Articles 1–20