Grabner-Kräuter Sonja
Grabner-Kräuter Sonja
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Zitiert von
Zitiert von
Empirical research in on-line trust: a review and critical assessment
S Grabner-Kräuter, EA Kaluscha
International journal of human-computer studies 58 (6), 783-812, 2003
The role of consumers' trust in online-shopping
S Grabner-Kraeuter
Journal of business ethics 39 (1), 43-50, 2002
Risk aversion and brand loyalty: the mediating role of brand trust and brand affect
K Matzler, S Grabner‐Kräuter, S Bidmon
Journal of product & brand management, 2008
Consumer acceptance of internet banking: the influence of internet trust
S Grabner-Kräuter, R Faullant
International Journal of Bank Marketing 26 (7), 483-504, 2008
Product placements in movies: A cross-cultural analysis of Austrian, French, and American consumers' attitudes toward this emerging international medium
SJ Gould, PB Gupta, S Grabner-Kräuter
Journal of Advertising 29 (4), 41-58, 2000
Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience
K Matzler, S Bidmon, S Grabner‐Kräuter
Journal of product & brand management, 2006
Web 2.0 social networks: the role of trust
S Grabner-Kräuter
Journal of Business Ethics 90 (4), 505-522, 2009
Trust in online social networks: A multifaceted perspective
S Grabner-Kräuter, S Bitter
Forum for social economics 44 (1), 48-68, 2015
Consumer preferences and marketing strategies for “green shares”: Specifics of the Austrian market
M Getzner, S Grabner‐Kräuter
International Journal of Bank Marketing, 2004
Online CSR communication in the hotel industry: Evidence from small hotels
A Ettinger, S Grabner-Kräuter, R Terlutter
International Journal of Hospitality Management 68, 94-104, 2018
Alternative Approaches Toward Measuring CRM Performance, paper presented at the 6th Research Conference on Relationship Marketing and Customer Relationship Management
S Grabner-Kraeuter, G Moedritscher
Atlanta (June 9-12), 2002
The value-brand trust-brand loyalty chain: An analysis of some moderating variables
K Matzler, S Grabner-Kräuter, S Bidmon
Innovative marketing 2 (2), 76-88, 2006
Perspectives of online trust and similar constructs: a conceptual clarification
S Grabner-Kräuter, EA Kaluscha, M Fladnitzer
Proceedings of the 8th international conference on Electronic commerce: The …, 2006
Insights into the impact of online physician reviews on patients’ decision making: randomized experiment
S Grabner-Kräuter, MKJ Waiguny
Journal of medical Internet research 17 (4), e93, 2015
Schwarz-Musch (2006) CRM–Grundlagen und Erfolgsfaktoren
S Grabner-Kräuter
Hinterhuber, H. Hans/Matzler, Kurt (Hrsg.): Kundenorientierte …, 0
Consequences of customer engagement behavior: when negative Facebook posts have positive effects
S Bitter, S Grabner-Kräuter
Electronic Markets 26 (3), 219-231, 2016
Performance monitoring of CRM initiatives
S Grabner-Kraeuter, G Moedritscher, M Waiguny, W Mussnig
2007 40th Annual Hawaii International Conference on System Sciences (HICSS …, 2007
Customer engagement behaviour in online social networks–the Facebook perspective
S Bitter, S Grabner-Kräuter, RJ Breitenecker
International Journal of Networking and Virtual Organisations 14 (1-2), 197-220, 2014
1. Consumer trust in electronic commerce: conceptualization and classification of trust building measures
S Grabner-Kräuter, EA Kaluscha
Trust and new technologies: marketing and management on the Internet and …, 2008
Diskussionsansätze zur Erforschung von Erfolgsfaktoren
S Grabner-Kräuter
Journal für Betriebswirtschaft 43 (6), 278-300, 1993
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