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Francisco Villarroel Ordenes
Francisco Villarroel Ordenes
Associate Professor of Marketing, LUISS Guido Carli University
Verified email at luiss.it
Title
Cited by
Cited by
Year
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing 31 (2), 161-171, 2017
3192017
Customer experience management in the age of big data analytics: A strategic framework
M Holmlund, Y Van Vaerenbergh, R Ciuchita, A Ravald, P Sarantopoulos, ...
Journal of Business Research 116, 356-365, 2020
2992020
Analyzing customer experience feedback using text mining: A linguistics-based approach
FV Ordenes, B Theodoulidis, J Burton, T Gruber, M Zaki
Journal of Service Research 17 (3), 278-295, 2014
2932014
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages
F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels
Journal of Consumer Research 45 (5), 988-1012, 2019
2812019
Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media
F Villarroel Ordenes, S Ludwig, K De Ruyter, D Grewal, M Wetzels
Journal of Consumer Research 43 (6), 875-894, 2017
2772017
The future of digital communication research: Considering dynamics and multimodality
D Grewal, D Herhausen, S Ludwig, FV Ordenes
Journal of Retailing 98 (2), 224-240, 2022
882022
Mindful consumption: Three consumer segment views
GR Milne, F Villarroel Ordenes, B Kaplan
Australasian marketing journal 28 (1), 3-10, 2020
682020
From words to pixels: text and image mining methods for service research
F Villarroel Ordenes, S Zhang
Journal of Service Management 30 (5), 593-620, 2019
612019
Patterns in motion: How visual patterns in ads affect product evaluations
S Farace, A Roggeveen, F Villarroel Ordenes, K De Ruyter, M Wetzels, ...
Journal of Advertising 49 (1), 3-17, 2020
492020
Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications
FV Ordenes, R Silipo
Journal of Business Research 137, 393-410, 2021
292021
Complaint de-escalation strategies on social media
D Herhausen, L Grewal, KH Cummings, AL Roggeveen, ...
Journal of Marketing 87 (2), 210-231, 2023
222023
Bad intentions: Customers’ negative reactions to intentional failures and mitigating conditions
A Nazifi, H Roschk, F Villarroel Ordenes, B Marder
Journal of Travel Research 61 (8), 1808-1827, 2022
152022
How High-Arousal Language Shapes Micro-Versus Macro-Influencers’ Impact
GL Cascio Rizzo, F Villarroel Ordenes, R Pozharliev, M De Angelis, ...
Journal of Marketing, 00222429231207636, 2023
22023
What Drives Virtual Influencer's Impact?
GL Cascio Rizzo, JA Berger, F Villarroel Ordenes
Available at SSRN 4329150, 2023
22023
Customer experience measurement: implications for customer loyalty
FV Ordenes, DD Solis, D Herhausen
Handbook of Research on Customer Loyalty, 83-94, 2022
22022
The Role of In-Store and Online Retailing Factors
A Roggeveen, D Grewal, M de La Paz Toldos, EM González, A Valdez, ...
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
22017
How High-Arousal Language Shapes Micro-Versus Macro-Influencers' Impact
GLC Rizzo, FV Ordenes, R Pozharliev, M De Angelis, M Costabile
JOURNAL OF MARKETING, 2024
2024
Meet your Customers: The Marketing Analytics Collection
FJ Villarroel Ordenes, R Cadili
KNIME Press, 2023
2023
Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude
D Herhausen, L Grewal, K Hill, A Roggeveen, FJ Villarroel Ordenes, ...
Association for Consumer Reserach Conference (ACR 2022) 50, ---, 2022
2022
Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content
GL Cascio Rizzo, M De Angelis, RI Pozharliev, FJ Villarroel Ordenes, ...
PROCEEDINGS OF THE EUROPEAN MARKETING ACADEMY 51, ---, 2022
2022
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