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Manish Gangwar
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The role of big data and predictive analytics in retailing
ET Bradlow, M Gangwar, P Kopalle, S Voleti
Journal of Retailing 93 (1), 79-95, 2017
3982017
When celebrities count: Power distance beliefs and celebrity endorsements
KP Winterich, M Gangwar, R Grewal
Journal of Marketing 82 (3), 70-86, 2018
1012018
Safety incentives
PM Goodrum, M Gangwar
Professional Safety 49 (7), 24-34, 2004
472004
The effect of time on safety incentive programs in the US construction industry
M Gangwar, PM Goodrum
Construction Management and Economics 23 (8), 851-859, 2005
442005
Polygamous store loyalties: an empirical investigation
Q Zhang, M Gangwar, PB Seetharaman
Journal of Retailing 93 (4), 477-492, 2017
32*2017
Consumer stockpiling and competitive promotional strategies
M Gangwar, N Kumar, RC Rao
Marketing Science 33 (1), 94-113, 2014
292014
The relationship between changes in equipment technology and wages in the US construction industry
PM Goodrum, M Gangwar
Construction Management and Economics 22 (3), 291-301, 2004
262004
As A Service (XaaS) Pricing: On the Optimality of Three-Part Tariff Plan - When Does Free Allowance Matter?
HK Bhargava, M Gangwar
Operations Research 66 (6), 1517-1532, 2018
92018
Why the dynamics of competition matter for category profitability
S Voleti, M Gangwar, PK Kopalle
Journal of Marketing 81 (1), 1-16, 2017
92017
" Pay as you go" or" all you can eat"? Pricing methods for computing and information services
HK Bhargava, M Gangwar
2016 49th Hawaii International Conference on System Sciences (HICSS), 5239-5248, 2016
92016
The effectiveness of safety incentives in construction
P Goodrum, M Gangwar
ASSE Journal of Professional Safety, 24-34, 2004
72004
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
PK Kopalle, M Gangwar, A Kaplan, D Ramachandran, W Reinartz, ...
International Journal of Research in Marketing, 2021
52021
Mobile Telephony: Market Features and Pricing Structures
HK Bhargava, M Gangwar
3*2013
Optimal pricing strategies under consumer stockpiling and store loyalty
M Gangwar
The University of Texas at Dallas, 2009
22009
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
A Timoumi, M Gangwar, MK Mantrala
Journal of Retailing, 2022
12022
Pricing Under Dynamic Competition When Loyal Consumers Stockpile
M Gangwar, N Kumar, RC Rao
Marketing Science 40 (3), 569-588, 2021
12021
20 Pricing Strategies
M Gangwar, VR Rao
The Routledge Companion to Strategic Marketing, 2020
12020
A Micro Level Analysis Of The Relationship Between Changes In Equipment Technology And Wages In The US Construction Industry
P Goodrum, M Gangwar
NIST SPECIAL PUBLICATION SP, 281-286, 2003
12003
On-Demand As A Service (XaaS) Pricing Model: How Best to Combine Access and Usage Fees?
M Gangwar, HK Bhargava
Indian School of Business, 2019
2019
Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract
Q Zhang, M Gangwar, B Ratchford
Academy of Marketing Science Annual Conference, 251-252, 2017
2017
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