| Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics SH Seggie, E Cavusgil, SE Phelan Industrial Marketing Management 36 (6), 834-841, 2007 | 298 | 2007 |
| Dynamic capabilities view: Foundations and research agenda E Cavusgil, SH Seggie, MB Talay Journal of marketing theory and practice 15 (2), 159-166, 2007 | 253 | 2007 |
| Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance? SH Seggie, D Kim, ST Cavusgil Journal of business research 59 (8), 887-895, 2006 | 208 | 2006 |
| Passive and active opportunism in interorganizational exchange SH Seggie, DA Griffith, SD Jap Journal of Marketing 77 (6), 73-90, 2013 | 171 | 2013 |
| What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals SH Seggie, DA Griffith Journal of Marketing 73 (1), 122-132, 2009 | 120 | 2009 |
| An assessment of the use of structural equation modeling in international business research G Tomas M. Hult, DJ Ketchen, A Shaojie Cui, AM Prud’homme, ... Research methodology in strategy and management, 385-415, 2006 | 74 | 2006 |
| Prolific authors and institutions in leading international business journals S Xu, G Yalcinkaya, SH Seggie Asia Pacific Journal of Management 25, 189-207, 2008 | 63 | 2008 |
| Transaction cost economics in international marketing: a review and suggestions for the future SH Seggie Journal of International Marketing 20 (2), 49-71, 2012 | 55 | 2012 |
| The resource matching foundations of competitive advantage: An alternative perspective on the globalization of service firms SH Seggie, DA Griffith International marketing review 25 (3), 262-275, 2008 | 49 | 2008 |
| The entrepreneurial university and academic discourses: The meta‐synthesis of Higher Education articles B Uslu, A Calikoglu, FN Seggie, SH Seggie Higher Education Quarterly 73 (3), 285-311, 2019 | 44 | 2019 |
| Exploring correlates of product launch in collaborative ventures: An empirical investigation of pharmaceutical alliances MB Talay, SH Seggie, E Cavusgil Journal of Product Innovation Management 26 (4), 360-370, 2009 | 36 | 2009 |
| Combining big data and lean startup methods for business model evolution SH Seggie, E Soyer, KH Pauwels AMS review 7, 154-169, 2017 | 31 | 2017 |
| The moderating effects of economic and strategic relationship value in tolerating active and passive opportunism SH Seggie, DA Griffith Journal of Business Research 128, 233-244, 2021 | 14 | 2021 |
| TÜBİTAK girişimci ve yenilikçi üniversite endeksi kriterlerinin girişimci üniversitelerde öne çıkan faaliyetler açısından değerlendirilmesi B Uslu, A Çalıkoğlu, FN Seggie, SH Seggıe Yükseköğretim Dergisi 10 (1), 1-11, 2020 | 12 | 2020 |
| To launch or not to launch in recessions? Evidence from over 60 years of the automobile industry MB Talay, K Pauwels, SH Seggie MSI working paper series 12–109, Cambridge MA, 2012 | 8 | 2012 |
| Assessing marketing strategy performance SH Seggie Journal of the Academy of Marketing Science 34 (2), 267, 2006 | 8 | 2006 |
| Are decisions “arbitrary” in our international business ranking study? A response to Harzing (2008) S Xu, G Yalcinkaya, SH Seggie Asia Pacific Journal of Management 25, 691-695, 2008 | 3 | 2008 |
| DOES MANAGEMENT COMMITMENT TO SERVICE QUALITY IMPACT ON FRONTLINE EMPLOYEES’AFFECTIVE AND PERFORMANCE OUTCOMES? SH Seggie, NJ Ashill Marketing Theory and Applications, 99, 2006 | 3 | 2006 |
| Why and when to launch new products during a recession: An empirical investigation of the UK FMCG industry and the US automobile industry MB Talay, K Pauwels, SH Seggie Journal of the Academy of Marketing Science, 1-23, 2023 | 2 | 2023 |
| Methodological rigor of ordinary least squares regression studies in mainstream marketing: An assessment of research reported in the Journal of Marketing ZS Deligonul, BR Chabowski, SH Seggie, S Xu, ST Cavusgil New Challenges to International Marketing 20, 389-418, 2009 | 2 | 2009 |
David A GriffithTexas A&M UniversityVerified email at mays.tamu.edu
