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katrijn gielens
katrijn gielens
Verified email at kenan-flagler.unc.edu
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Cited by
Year
The market valuation of internet channel additions
I Geyskens, K Gielens, MG Dekimpe
Journal of marketing 66 (2), 102-119, 2002
9332002
How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands
B Deleersnyder, I Geyskens, K Gielens, MG Dekimpe
International Journal of Research in Marketing 19 (4), 337-348, 2002
5002002
Consumer and market drivers of the trial probability of new consumer packaged goods
JBEM Steenkamp, K Gielens
Journal of Consumer Research 30 (3), 368-384, 2003
4682003
Proliferating private-label portfolios: How introducing economy and premium private labels influences brand choice
I Geyskens, K Gielens, E Gijsbrechts
Journal of Marketing Research 47 (5), 791-807, 2010
4472010
Do international entry decisions of retail chains matter in the long run?
K Gielens, MG Dekimpe
International Journal of Research in Marketing 18 (3), 235-259, 2001
2582001
Branding in the era of digital (dis) intermediation
K Gielens, JBEM Steenkamp
International Journal of Research in Marketing 36 (3), 367-384, 2019
2292019
Drivers of consumer acceptance of new packaged goods: An investigation across products and countries
K Gielens, JBEM Steenkamp
International Journal of Research in Marketing 24 (2), 97-111, 2007
2252007
Determinants of store brand share
R Sethuraman, K Gielens
Journal of Retailing 90 (2), 141-153, 2014
2192014
Intra-and interformat competition among discounters and supermarkets
K Cleeren, F Verboven, MG Dekimpe, K Gielens
Marketing science 29 (3), 456-473, 2010
2052010
The entry strategy of retail firms into transition economies
K Gielens, MG Dekimpe
Journal of Marketing 71 (2), 196-212, 2007
1822007
Dancing with a giant: The effect of Wal-Mart's entry into the United Kingdom on the performance of European retailers
K Gielens, LM Van de Gucht, JBEM Steenkamp, MG Dekimpe
Journal of Marketing Research 45 (5), 519-534, 2008
1572008
New products: The antidote to private label growth?
K Gielens
Journal of Marketing Research 49 (3), 408-423, 2012
1382012
The future of private labels: towards a smart private label strategy
K Gielens, Y Ma, A Namin, R Sethuraman, RJ Smith, RC Bachtel, S Jervis
Journal of Retailing 97 (1), 99-115, 2021
1162021
Strategic assortment decisions in information-intensive and turbulent environments
MG Dekimpe, K Gielens, J Raju, JS Thomas
Journal of Retailing 87, S17-S28, 2011
1012011
Using technology to bring online convenience to offline shopping
MG Dekimpe, I Geyskens, K Gielens
Marketing Letters 31, 25-29, 2020
892020
The new regulator in town: The effect of Walmart's sustainability mandate on supplier shareholder value
K Gielens, I Geyskens, B Deleersnyder, M Nohe
Journal of Marketing 82 (2), 124-141, 2018
792018
Navigating the last mile: The demand effects of click-and-collect order fulfillment
K Gielens, E Gijsbrechts, I Geyskens
Journal of Marketing 85 (4), 158-178, 2021
462021
United we stand: The impact of buying groups on retailer productivity
I Geyskens, K Gielens, S Wuyts
Journal of Marketing 79 (4), 16-33, 2015
422015
Suppliers caught in supermarket price wars: Victims or victors? Insights from a Dutch price war
F Sotgiu, K Gielens
Journal of Marketing Research 52 (6), 784-800, 2015
402015
Establishing the Internet channel: Short-term pain but long-term gain?
I Geyskens, K Gielens, M Dekimpe
DTEW Research Report 0043, 1-26, 2000
322000
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