Peter Neijens
Peter Neijens
Amsterdam School of Communication Research, University of Amsterdam
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Zitiert von
Zitiert von
“Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews
LM Willemsen, PC Neijens, F Bronner, JA De Ridder
Journal of Computer-Mediated Communication 17 (1), 19-38, 2011
Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses
SC Boerman, EA Van Reijmersdal, PC Neijens
Journal of Communication 62 (6), 1047-1064, 2012
The differential impact of statistical and narrative evidence on beliefs, attitude, and intention: A meta-analysis
S Zebregs, B van den Putte, P Neijens, A de Graaf
Health communication 30 (3), 282-289, 2015
Effects of television brand placement on brand image
EA Van Reijmersdal, PC Neijens, EG Smit
Psychology & marketing 24 (5), 403-420, 2007
The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting
M Moorman, PC Neijens, EG Smit
Journal of Advertising 31 (4), 27-40, 2002
Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations
SC Boerman, EA Van Reijmersdal, PC Neijens
Psychology & Marketing 31 (3), 214-224, 2014
The infotainment of politics
K Brants, P Neijens
Political Communication 15 (2), 149-164, 1998
Measuring media exposure in a changing communications environment
CH De Vreese, P Neijens
Communication Methods and Measures 10 (2-3), 69-80, 2016
A new branch of advertising: Reviewing factors that influence reactions to product placement
E Van Reijmersdal, P Neijens, EG Smit
Journal of advertising research 49 (4), 429-449, 2009
How much time do you spend online? Understanding and improving the accuracy of self-reported measures of internet use
T Araujo, A Wonneberger, P Neijens, C de Vreese
Communication Methods and Measures 11 (3), 173-190, 2017
Using eye tracking to understand the effects of brand placement disclosure types in television programs
SC Boerman, EA Van Reijmersdal, PC Neijens
Journal of Advertising 44 (3), 196-207, 2015
Getting the word out on Twitter: The role of influentials, information brokers and strong ties in building word-of-mouth for brands
T Araujo, P Neijens, R Vliegenthart
International Journal of Advertising 36 (3), 496-513, 2017
Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
AR Smink, S Frowijn, EA van Reijmersdal, G van Noort, PC Neijens
Electronic Commerce Research and Applications 35, 100854, 2019
Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
AR Smink, EA Van Reijmersdal, G Van Noort, PC Neijens
Journal of Business Research 118, 474-485, 2020
Effects of advertising likeability: A 10-year perspective
EG Smit, L Van Meurs, PC Neijens
Journal of Advertising Research 46 (1), 73-83, 2006
Readers' reactions to mixtures of advertising and editorial content in magazines
E Van Reijmersdal, P Neijens, E Smit
Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005
The ironic effect of source identification on the perceived credibility of online product reviewers
LM Willemsen, PC Neijens, F Bronner
Journal of Computer-Mediated Communication 18 (1), 16-31, 2012
The relat ion between actual and perceived interactivity
HAM Voorveld, PC Neijens, EG Smit
Journal of Advertising 40 (2), 77-92, 2011
Audience experiences of media context and embedded advertising: A comparison of eight media
F Bronner, P Neijens
International Journal of Market Research 48 (1), 81-100, 2006
How media factors affect audience responses to brand placement
E Van Reijmersdal, E Smit, P Neijens
International Journal of Advertising 29 (2), 279-301, 2010
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