Liye Ma

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Koautoren

Baohong SunCheung Kong Graduate School of BusinessBestätigte E-Mail-Adresse bei andrew.cmu.edu
Alan Lewis MontgomeryProfessor, Carnegie Mellon UniversityBestätigte E-Mail-Adresse bei cmu.edu
Ramayya KrishnanCarnegie Mellon UniversityBestätigte E-Mail-Adresse bei cmu.edu
Kinshuk JerathArthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, MarketingBestätigte E-Mail-Adresse bei columbia.edu
Michael TrusovUniversity of MarylandBestätigte E-Mail-Adresse bei umd.edu
Michael D. SmithJ. Erik Jonsson Professor of Information Technology and Marketing, Carnegie Mellon UniversityBestätigte E-Mail-Adresse bei andrew.cmu.edu
Xian GuAssistant Professor of Marketing, Indiana UniversityBestätigte E-Mail-Adresse bei iu.edu
P.K. KannanProfessor of Marketing, University of MarylandBestätigte E-Mail-Adresse bei umd.edu
sunder kekrecarnegie mellonBestätigte E-Mail-Adresse bei andrew.cmu.edu
Param Vir SinghCarnegie Bosch Professor of Business Technologies and Marketing, Tepper School ofBestätigte E-Mail-Adresse bei cmu.edu
kannan srinivasanProfessor, Carnegie Mellon UniversityBestätigte E-Mail-Adresse bei andrew.cmu.edu
Puneet ManchandaIsadore and Leon Winkelman Professor, Professor of Marketing, Ross School of Business, University ofBestätigte E-Mail-Adresse bei umich.edu
H. Alice LiThe Ohio State UniversityBestätigte E-Mail-Adresse bei osu.edu
S. RaghavanSmith School of Business University of MarylandBestätigte E-Mail-Adresse bei umd.edu
Z. Eddie NingAssistant Professor of Marketing and Behavioural Science, University of British Columbia SauderBestätigte E-Mail-Adresse bei sauder.ubc.ca
Kunpeng ZhangAssociate Professor at University of MarylandBestätigte E-Mail-Adresse bei umd.edu

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Liye Ma

Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland

Bestätigte E-Mail-Adresse bei umd.edu


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Machine learning and AI in marketing–Connecting computing power to human insights L Ma, B Sun International Journal of Research in Marketing 37 (3), 481-504, 2020	449	2020
The squeaky wheel gets the grease—An empirical analysis of customer voice and firm intervention on Twitter L Ma, B Sun, S Kekre Marketing Science 34 (5), 627-645, 2015	284	2015
Consumer click behavior at a search engine: The role of keyword popularity K Jerath, L Ma, YH Park Journal of Marketing Research 51 (4), 480-486, 2014	241	2014
Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting M Trusov, L Ma, Z Jamal Marketing Science 35 (3), 405-426, 2016	200	2016
A “position paradox” in sponsored search auctions K Jerath, L Ma, YH Park, K Srinivasan Marketing Science 30 (4), 612-627, 2011	193	2011
Latent homophily or social influence? An empirical analysis of purchase within a social network L Ma, R Krishnan, AL Montgomery Management Science 61 (2), 454-473, 2015	189	2015
Selling the premium in freemium X Gu, PK Kannan, L Ma Journal of Marketing 82 (6), 10-27, 2018	127	2018
Platforms: a multiplicity of research opportunities S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ... Marketing Letters 26, 141-152, 2015	115	2015
An empirical analysis of the impact of pre-release movie piracy on box office revenue L Ma, AL Montgomery, PV Singh, MD Smith Information Systems Research 25 (3), 590-603, 2014	108	2014
Recomended for you: The impact of profit incentives on the relevance of online recommendations K Hosanagar, R Krishnan, L Ma ICIS 2008 Proceedings, 31, 2008	44	2008
The dual impact of movie piracy on box-office revenue: Cannibalization and promotion L Ma, A Montgomery, MD Smith Available at SSRN 2736946, 2016	34	2016
Charting the path to purchase using topic models H Li, L Ma Journal of Marketing Research 57 (6), 1019-1036, 2020	31	2020
Homophily or influence? An empirical analysis of purchase within a social network L Ma, R Krishnan, A Montgomery Working paper, Heinz School, Carnegie Mellon University, Pittsburgh, 2010	23	2010
How companies can get the most out of a freemium business model X Gu, PK Kannan, L Ma Harvard Business Review 20, 2019	10	2019
Only the interested learn: A model of proactive learning of product reviews L Ma Working paper, 2016	8	2016
A dynamic competitive analysis of content production and link formation of Internet content developers L Ma, B Sun, K Srinivasan Working Paper, Carnegie Mellon University, 2010	7	2010
Image network and interest group– A heterogeneous network embedding approach to analyze social curation on Pinterest L Ma, B Sun, K Zhang working paper, 2019	5	2019
Building the b [r] and: Understanding how social media drives consumer engagement and sales YV Joshi, L Ma, WM Rand, L Raschid Marketing Science Institute, Working Paper Series, Report, 2013	5	2013
Pre-release movie piracy and box office sales: Estimates and policy implications L Ma, A Montgomery, P Singh, MD Smith Unpublished working paper, 2011	5	2011
Homophily or influence?-analysis of purchase decisions in a social network context L Ma, A Montgomery, R Krishnan Workshop on Information System and Economics, 270-286, 2009	5	2009

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