A study of brands in the food and beverages industry of Pakistan NA Khan International journal of business and social science 2 (13), 262-271, 2011 | 23 | 2011 |
Outbreak of covid-19: Its impact on brand health and marketing communications N Khan Business Review 3, 55-59, 2020 | 11 | 2020 |
Marketing a taboo product: tackling the consumer mind-set in Pakistan NA Khan Asian Journal of Management Cases 15 (2), 147-160, 2018 | 7 | 2018 |
Reem Ka Steam: Penetrating the branded rice industry of Pakistan NA Khan, J Moiz, Q Effendi WARC Prize for Asian Strategy Entrant, 2018 | 3 | 2018 |
ANIMOSITY IN THE INDO-PAK REGION: THE ROLE OF PRODUCT KNOWLEDGE NA KHAN CONTEMPORARY ISSUES IN BUSINESS & ECONOMICS (ICCIBE), 337, 2018 | 1 | 2018 |
Lays: Halal/haram crisis J Moiz, NA Khan Business Review 9 (1), 110-118, 2014 | 1 | 2014 |
Student performance and student evaluation of instruction: moderating effect of faculty type NA Khan, S Tauseef, KS Khanani | | 2022 |
eBook Short Notes on the Economy during the COVID-19 Crisis. VoL-III A Osama, HA Cheema, Z Riaz, MMA Siddiqui, QM Ahmed, A Hyder, ... VoL-III (June 21, 2020), 2020 | | 2020 |
Rooh Afza – Tumbling Forward with Heritage NA Khan, J Moiz 2018 Proceedings of the North American Case Research Association 32, 57, 2018 | | 2018 |
Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan NA Khan, J Moiz 2018 Proceedings of the North American Case Research Association 32 (http …, 2018 | | 2018 |
The curious case of Capri facewash NA Khan, J Moiz Business Review 13 (1), 83-94, 2018 | | 2018 |
The Discourse: Doing it Differently–the Oreo Princess Campaign NA Khan, J Moiz Business Review 11 (1), 85-93, 2016 | | 2016 |
Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market N Khan Eurasia Economics and Business Society 2011 (EBES 2011) Conference, 2011 | | 2011 |