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Nida Aslam Khan
Nida Aslam Khan
Chair person and Assistant Professor, SBS IBA Karachi
Verified email at iba.edu.pk
Title
Cited by
Cited by
Year
A study of brands in the food and beverages industry of Pakistan
NA Khan
International journal of business and social science 2 (13), 262-271, 2011
232011
Outbreak of covid-19: Its impact on brand health and marketing communications
N Khan
Business Review 3, 55-59, 2020
112020
Marketing a taboo product: tackling the consumer mind-set in Pakistan
NA Khan
Asian Journal of Management Cases 15 (2), 147-160, 2018
72018
Reem Ka Steam: Penetrating the branded rice industry of Pakistan
NA Khan, J Moiz, Q Effendi
WARC Prize for Asian Strategy Entrant, 2018
32018
ANIMOSITY IN THE INDO-PAK REGION: THE ROLE OF PRODUCT KNOWLEDGE
NA KHAN
CONTEMPORARY ISSUES IN BUSINESS & ECONOMICS (ICCIBE), 337, 2018
12018
Lays: Halal/haram crisis
J Moiz, NA Khan
Business Review 9 (1), 110-118, 2014
12014
Student performance and student evaluation of instruction: moderating effect of faculty type
NA Khan, S Tauseef, KS Khanani
2022
eBook Short Notes on the Economy during the COVID-19 Crisis. VoL-III
A Osama, HA Cheema, Z Riaz, MMA Siddiqui, QM Ahmed, A Hyder, ...
VoL-III (June 21, 2020), 2020
2020
Rooh Afza – Tumbling Forward with Heritage
NA Khan, J Moiz
2018 Proceedings of the North American Case Research Association 32, 57, 2018
2018
Bake Parlor Goes Italian – Boosting the Pasta Category In Pakistan
NA Khan, J Moiz
2018 Proceedings of the North American Case Research Association 32 (http …, 2018
2018
The curious case of Capri facewash
NA Khan, J Moiz
Business Review 13 (1), 83-94, 2018
2018
The Discourse: Doing it Differently–the Oreo Princess Campaign
NA Khan, J Moiz
Business Review 11 (1), 85-93, 2016
2016
Are Consumers Dominating the Balance of Power in the Marketplace: An Exploratory Study of Pakistani Market
N Khan
Eurasia Economics and Business Society 2011 (EBES 2011) Conference, 2011
2011
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Articles 1–13