Peter Fader

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Koautoren

Bruce HardieLondon Business SchoolBestätigte E-Mail-Adresse bei london.edu
Eric BradlowThe Wharton School of the University of PennsylvaniaBestätigte E-Mail-Adresse bei wharton.upenn.edu
Eric J. JohnsonNorman Eig Professor of Business, Columbia Business School, Columbia UniversityBestätigte E-Mail-Adresse bei columbia.edu
Kartik HosanagarWharton School, University of PennsylvaniaBestätigte E-Mail-Adresse bei wharton.upenn.edu
Vibhanshu AbhishekAssociate Professor of Information Systems, UC IrvineBestätigte E-Mail-Adresse bei uci.edu
Daniel McCarthyDepartment of Marketing, Goizueta Business School at Emory UniversityBestätigte E-Mail-Adresse bei emory.edu
Steven BellmanProfessor, University of South AustraliaBestätigte E-Mail-Adresse bei marketingscience.info
Kinshuk JerathArthur F Burns Professor of Free and Competitive Enterprise, Professor of Business, MarketingBestätigte E-Mail-Adresse bei columbia.edu
Jeffrey LarsonAssociate Professor of Marketing, Brigham Young UniversityBestätigte E-Mail-Adresse bei byu.edu
Necati TereyagogluAssociate Professor of Management Science, University of South CarolinaBestätigte E-Mail-Adresse bei moore.sc.edu
Blakeley McShaneKellogg School of Management, Northwestern UniversityBestätigte E-Mail-Adresse bei kellogg.northwestern.edu
Senthil VeeraraghavanProfessor of Operations, Information and Decisions, Wharton School, University of PennsylvaniaBestätigte E-Mail-Adresse bei wharton.upenn.edu
Valeria StourmHEC ParisBestätigte E-Mail-Adresse bei hec.fr
Max BazermanHarvard Business School, Harvard UniversityBestätigte E-Mail-Adresse bei hbs.edu
Zhiqiang (Eric) ZhengProfessor of Information Systems and FinanceBestätigte E-Mail-Adresse bei utdallas.edu
CB BhattacharyaHJ Zoffer Chair of Sustainability and EthicsBestätigte E-Mail-Adresse bei pitt.edu
Elea McDonnell FeitDrexel UniversityBestätigte E-Mail-Adresse bei drexel.edu
John R. HauserKirin Professor of Marketing, MITBestätigte E-Mail-Adresse bei mit.edu
Robert ZeithammerUCLABestätigte E-Mail-Adresse bei anderson.ucla.edu
Pengyuan WangBestätigte E-Mail-Adresse bei uga.edu

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Peter Fader

Professor of Marketing at the Wharton School of the University of Pennsylvania

Bestätigte E-Mail-Adresse bei wharton.upenn.edu - Startseite

Marketing Forecasting Customer Lifetime Value Customer Centricity Customer Retention


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Modeling loss aversion and reference dependence effects on brand choice BGS Hardie, EJ Johnson, PS Fader Marketing science 12 (4), 378-394, 1993	1219	1993
On the depth and dynamics of online search behavior EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse Management science 50 (3), 299-308, 2004	854*	2004
Dynamic conversion behavior at e-commerce sites WW Moe, PS Fader Management Science 50 (3), 326-335, 2004	799	2004
RFM and CLV: Using iso-value curves for customer base analysis PS Fader, BGS Hardie, KL Lee Journal of marketing research 42 (4), 415-430, 2005	751	2005
“Counting your customers” the easy way: An alternative to the Pareto/NBD model PS Fader, BGS Hardie, KL Lee Marketing science 24 (2), 275-284, 2005	643	2005
An exploratory look at supermarket shopping paths JS Larson, ET Bradlow, PS Fader International Journal of research in Marketing 22 (4), 395-414, 2005	586	2005
Modeling consumer choice among SKUs PS Fader, BGS Hardie Journal of marketing Research 33 (4), 442-452, 1996	439	1996
Excess behavioral loyalty for high-share brands: Deviations from the Dirichlet model for repeat purchasing PS Fader, DC Schmittlein Journal of Marketing research 30 (4), 478-493, 1993	426	1993
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior SK Hui, ET Bradlow, PS Fader Journal of consumer research 36 (3), 478-493, 2009	422	2009
Capturing evolving visit behavior in clickstream data WW Moe, PS Fader Journal of Interactive Marketing 18 (1), 5-19, 2004	414	2004
Customer centricity: Focus on the right customers for strategic advantage P Fader University of Pennsylvania Press, 2020	324	2020
Customer acquisition via display advertising using multi-armed bandit experiments EM Schwartz, ET Bradlow, PS Fader Marketing Science 36 (4), 500-522, 2017	306	2017
Modeling browsing behavior at multiple websites YH Park, PS Fader Marketing Science 23 (3), 280-303, 2004	297	2004
Power and goal setting in channel negotiations L McAlister, MH Bazerman, P Fader Journal of Marketing Research 23 (3), 228-236, 1986	288	1986
Choice models and customer relationship management W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ... Marketing letters 16, 279-291, 2005	276	2005
Path data in marketing: An integrative framework and prospectus for model building SK Hui, PS Fader, ET Bradlow Marketing Science 28 (2), 320-335, 2009	264	2009
Probability models for customer-base analysis PS Fader, BGS Hardie Journal of interactive marketing 23 (1), 61-69, 2009	264	2009
Fast-track: Article using advance purchase orders to forecast new product sales WW Moe, PS Fader Marketing science 21 (3), 347-364, 2002	245	2002
A cross-category analysis of category structure and promotional activity for grocery products PS Fader, LM Lodish Journal of Marketing 54 (4), 52-65, 1990	225	1990
In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018	220	2018

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