| Behavioral biases in marketing K Dowling, D Guhl, D Klapper, M Spann, L Stich, N Yegoryan Journal of the Academy of Marketing Science 48 (3), 449-477, 2020 | 98 | 2020 |
| P2V-MAP: Mapping Market Structures for Large Retail Assortments S Gabel, D Guhl, D Klapper Journal of Marketing Research 56 (4), 557-580, 2019 | 79 | 2019 |
| Multinomial Logit Models in Marketing - From Fundamentals to State-of-the-Art O Elshiewy, D Guhl, Y Boztug Marketing ZFP 39 (3), 32-49, 2017 | 63 | 2017 |
| Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis N Yegoryan, D Guhl, D Klapper Journal of Business Research 111, 290-304, 2020 | 46 | 2020 |
| How customer satisfaction with respect to price and quality affects customer retention: an integrated approach considering nonlinear effects WJ Steiner, FU Siems, A Weber, D Guhl Journal of Business Economics 84, 879-912, 2014 | 26 | 2014 |
| Understanding Differences in Segment-specific Willingness-to-pay for the Fair Trade Label F Paetz, D Guhl Marketing ZFP 39 (4), 37-46, 2017 | 23 | 2017 |
| Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs S Gabel, D Guhl Journal of Retailing 98 (3), 395-411, 2022 | 21 | 2022 |
| Estimating time-varying parameters in brand choice models: A semiparametric approach D Guhl, B Baumgartner, T Kneib, WJ Steiner International Journal of Research in Marketing 35 (3), 394-414, 2018 | 17 | 2018 |
| Addressing endogeneity in aggregate logit models with time-varying parameters for optimal retail-pricing D Guhl European Journal of Operational Research 277 (2), 684-698, 2019 | 10 | 2019 |
| Flexible estimation of time-varying effects for frequently purchased retail goods: a modeling approach based on household panel data B Baumgartner, D Guhl, T Kneib, WJ Steiner OR Spectrum 40 (4), 837-873, 2018 | 9 | 2018 |
| Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor V Sablotny-Wackershauser, M Lichters, D Guhl, P Bengart, B Vogt Journal of the Academy of Marketing Science 52 (3), 610-633, 2024 | 7 | 2024 |
| Price Personalisation Technology in Retail Stores: Examining the Role of Users’ Trust R Schrage, P Kenning, D Guhl, S Gabel International Conference on Information Systems 41, 2020 | 6 | 2020 |
| Kommunikationsbudgetierung: Heuristische Ansatze D Guhl, H Steffenhagen | 5 | 2015 |
| Carry Over-und Lag-Effekte in der Werbung H Steffenhagen, D Guhl WiSt-Wirtschaftswissenschaftliches Studium 40 (11), 571-577, 2011 | 4 | 2011 |
| Koordinationswirkung fixer Preismodifikationen und prozentualer Servicevergütungen im vertikalen Marketing M Kunter, D Guhl, H Steffenhagen Working paper, RWTH Aachen, 2007 | 4 | 2007 |
| Predicting and optimizing marketing performance in dynamic markets D Guhl, F Paetz, U Wagner, M Wedel OR Spectrum 46 (1), 1-27, 2024 | 3 | 2024 |
| Measuring Marketing Success: Estimating the Effect ofSocial Media and TV Advertising on Brand Attention D Guhl, HW von Mohrenfels, J Abshagen, D Klapper Marketing ZFP 38 (1), 44-58, 2016 | 3 | 2016 |
| Modellierung und Koordinationswirkung alternativer Formen von Leistungskonditionen in Distributionskanälen D Guhl Diplomarbeit, Fakultät für Wirtschaftswissenschaften, RWTH Aachen, 2006 | 3 | 2006 |
| Substitution patterns and price response for plant-based meat alternatives S Jahn, D Guhl, A Erhard Proceedings of the National Academy of Sciences 121 (50), e2319016121, 2024 | 2 | 2024 |
| Kommunikationsbudgetierung: Analytische Ansatze D Guhl, H Steffenhagen | 2 | 2015 |
Narine YegoryanPostdoc at Institute of Marketing, Humboldt University BerlinBestätigte E-Mail-Adresse bei hu-berlin.de
