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Kai-Markus Mueller
Kai-Markus Mueller
Professor of Consumer Behavior, HFU Business School
Verified email at kai-markus-mueller.com - Homepage
Title
Cited by
Cited by
Year
The dynamics of visual adaptation to faces
DA Leopold, G Rhodes, KM Müller, L Jeffery
Proceedings of the Royal Society B: Biological Sciences 272 (1566), 897-904, 2005
3092005
Neural activity in the visual thalamus reflects perceptual suppression
M Wilke, KM Mueller, DA Leopold
Proceedings of the National Academy of Sciences 106 (23), 9465-9470, 2009
1912009
Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity
C Herbes, C Friege, D Baldo, KM Mueller
Energy Policy 87, 562-572, 2015
692015
Brain waves predict success of new fashion products: a practical application for the footwear retailing industry
D Baldo, H Parikh, Y Piu, KM Müller
Journal of Creating Value 1 (1), 61-71, 2015
622015
NeuroPricing: wie Kunden über Preise denken
KM Müller
Haufe-Lexware, 2013
412013
Electroencephalographic study showing that tactile stimulation by fabrics of different qualities elicit graded event‐related potentials
D Hoefer, M Handel, KM Müller, TR Hammer
Skin Research and Technology 22 (4), 470-478, 2016
282016
Visual adaptation to convexity in macaque area V4
KM Müller, M Wilke, DA Leopold
Neuroscience 161 (2), 655-662, 2009
232009
Dissociable perceptual effects of visual adaptation
KM Müller, F Schillinger, DH Do, DA Leopold
PLoS One 4 (7), e6183, 2009
142009
Paradoxical lateralization of brain potentials during imagined foot movements
A Osman, KM Müller, P Syre, B Russ
Cognitive brain research 24 (3), 727-731, 2005
112005
Thalamus exhibits less sensory variability quenching than cortex
E Poland, TH Donner, KM Müller, DA Leopold, M Wilke
Scientific Reports 9 (1), 7590, 2019
72019
Pricing
H Parikh, D Baldo, KM Müller
Consumer neuroscience, 241-254, 2017
22017
The case for brain imaging technology
B Weber
Nature 483 (7391), 541-541, 2012
22012
Choice-Based Conjoint and NeuroPricing: Combining the Best of Two Worlds
M Rausch, P Kurz, N Liegel, KM Müller
SKIM/Sawtooth Software European Conference and Training Event, 19-22 …, 2017
12017
Simple stimulus metrics vs. Gestalt in high-level aftereffects
KM Müller, MO Ernst, DA Leopold
Journal of Vision 5 (8), 250-250, 2005
12005
Das unsichtbare Spiel: die verborgene Psychologie von Verhandlungen und Kaufentscheidungen
G Rehbock, KM Müller
Redline Wirtschaft, 2023
2023
Why small business owners should not be shy about adjusting prices
KM Müller
2023
The Invisible Game - The Secrets and the Science of Winning Minds and Winning Deals
KM Mueller, G Rehbock
2023
Implizite Preismessungen–Verbessertes Forecasting im Controlling
KM Müller, L Binckebanck, V Faulhaber, M Scheibel
Marketing Review St. Gallen 39 (1), 32-38, 2022
2022
Decoy-Angebote: Kaufentscheidung mit Alternativangeboten lenken
KM Müller
2021
Prospect Theory: Goldmine für Unternehmer
KM Müller
2021
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