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Priska Breves, PhD
Priska Breves, PhD
Bestätigte E-Mail-Adresse bei uva.nl
Titel
Zitiert von
Zitiert von
Jahr
The perceived fit between instagram influencers and the endorsed brand: How influencer–brand fit affects source credibility and persuasive effectiveness
PL Breves, N Liebers, M Abt, A Kunze
Journal of Advertising Research 59 (4), 440-454, 2019
4702019
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
P Breves, J Amrehn, A Heidenreich, N Liebers, H Schramm
International Journal of Advertising 40 (7), 1209-1229, 2021
1232021
Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues
P Breves, H Schramm
Computers in Human Behavior 115, 106606, 2021
1012021
Into the wild: The effects of 360 immersive nature videos on feelings of commitment to the environment
P Breves, V Heber
Environmental Communication 14 (3), 332-346, 2020
882020
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness
JP Stein, P Linda Breves, N Anders
New Media & Society, 14614448221102900, 2022
712022
Bringing people closer: The prosocial effects of immersive media on users’ attitudes and behavior
P Breves
Nonprofit and Voluntary Sector Quarterly 49 (5), 1015-1034, 2020
472020
Reducing resistance: The impact of nonfollowers’ and followers’ parasocial relationships with social media influencers on persuasive resistance and advertising effectiveness
P Breves, N Liebers, B Motschenbacher, L Reus
Human Communication Research 47 (4), 418-443, 2021
392021
Biased by being there: The persuasive impact of spatial presence on cognitive processing
P Breves
Computers in Human Behavior 119, 106723, 2021
362021
Development and testing of an instrument to determine Musical Fit in audio–visual advertising
AK Herget, H Schramm, P Breves
Musicae Scientiae 22 (3), 362-376, 2018
312018
The influence of different levels of musical fit on the efficiency of audio-visual advertising
AK Herget, P Breves, H Schramm
Musicae Scientiae 26 (1), 3-23, 2022
282022
Reducing outgroup bias through intergroup contact with non-playable video game characters in VR
P Breves
Presence 27 (3), 257-273, 2020
262020
Good for the feelings, bad for the memory: The impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
P Breves, H Schramm
International Journal of Advertising 38 (8), 1264-1285, 2019
202019
Cognitive load in immersive media settings: the role of spatial presence and cybersickness
P Breves, JP Stein
Virtual Reality 27 (2), 1077-1089, 2023
172023
# Greenfluencing. The impact of parasocial relationships with social media influencers on advertising effectiveness and followers’ pro-environmental intentions
P Breves, N Liebers
Environmental Communication 16 (6), 773-787, 2022
172022
Providing health information via Twitter: professional background and message style influence source trustworthiness, message credibility and behavioral intentions
L König, P Breves
Journal of science communication 20 (4), A04, 2021
152021
Identifying opportunities to optimize the music in TV commercials: A systematic content analysis
P Breves, AK Herget, H Schramm
Journal of Current Issues & Research in Advertising 41 (1), 88-103, 2020
152020
Virtual and augmented reality in environmental communication
P Breves, E Greussing
The handbook of international trends in environmental communication, 449-463, 2021
112021
The influence of cybersickness and the media devices’ mobility on the persuasive effects of 360 commercials
P Breves, N Dodel
Multimedia Tools and Applications 80 (18), 27299-27322, 2021
82021
Fluency in commercial breaks: The impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
N Liebers, P Breves, C Schallhorn, H Schramm
Journal of Promotion Management 25 (6), 783-798, 2019
82019
Persuasive communication and spatial presence: a systematic literature review and conceptual model
P Breves
Annals of the International Communication Association 47 (2), 222-241, 2023
22023
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