The perceived fit between instagram influencers and the endorsed brand: How influencer–brand fit affects source credibility and persuasive effectiveness PL Breves, N Liebers, M Abt, A Kunze Journal of Advertising Research 59 (4), 440-454, 2019 | 489 | 2019 |
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers P Breves, J Amrehn, A Heidenreich, N Liebers, H Schramm International Journal of Advertising 40 (7), 1209-1229, 2021 | 126 | 2021 |
Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues P Breves, H Schramm Computers in Human Behavior 115, 106606, 2021 | 106 | 2021 |
Into the wild: The effects of 360 immersive nature videos on feelings of commitment to the environment P Breves, V Heber Environmental Communication 14 (3), 332-346, 2020 | 92 | 2020 |
Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness JP Stein, P Linda Breves, N Anders New Media & Society, 14614448221102900, 2022 | 82 | 2022 |
Bringing people closer: The prosocial effects of immersive media on users’ attitudes and behavior P Breves Nonprofit and Voluntary Sector Quarterly 49 (5), 1015-1034, 2020 | 50 | 2020 |
Reducing resistance: The impact of nonfollowers’ and followers’ parasocial relationships with social media influencers on persuasive resistance and advertising effectiveness P Breves, N Liebers, B Motschenbacher, L Reus Human Communication Research 47 (4), 418-443, 2021 | 42 | 2021 |
Biased by being there: The persuasive impact of spatial presence on cognitive processing P Breves Computers in Human Behavior 119, 106723, 2021 | 36 | 2021 |
Development and testing of an instrument to determine Musical Fit in audio–visual advertising AK Herget, H Schramm, P Breves Musicae Scientiae 22 (3), 362-376, 2018 | 32 | 2018 |
The influence of different levels of musical fit on the efficiency of audio-visual advertising AK Herget, P Breves, H Schramm Musicae Scientiae 26 (1), 3-23, 2022 | 30 | 2022 |
Reducing outgroup bias through intergroup contact with non-playable video game characters in VR P Breves Presence 27 (3), 257-273, 2020 | 26 | 2020 |
# Greenfluencing. The impact of parasocial relationships with social media influencers on advertising effectiveness and followers’ pro-environmental intentions P Breves, N Liebers Environmental Communication 16 (6), 773-787, 2022 | 23 | 2022 |
Good for the feelings, bad for the memory: The impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness P Breves, H Schramm International Journal of Advertising 38 (8), 1264-1285, 2019 | 21 | 2019 |
Cognitive load in immersive media settings: the role of spatial presence and cybersickness P Breves, JP Stein Virtual Reality 27 (2), 1077-1089, 2023 | 18 | 2023 |
Providing health information via Twitter: professional background and message style influence source trustworthiness, message credibility and behavioral intentions L König, P Breves Journal of science communication 20 (4), A04, 2021 | 17 | 2021 |
Identifying opportunities to optimize the music in TV commercials: A systematic content analysis P Breves, AK Herget, H Schramm Journal of Current Issues & Research in Advertising 41 (1), 88-103, 2020 | 17 | 2020 |
Virtual and augmented reality in environmental communication P Breves, E Greussing The handbook of international trends in environmental communication, 449-463, 2021 | 11 | 2021 |
The influence of cybersickness and the media devices’ mobility on the persuasive effects of 360 commercials P Breves, N Dodel Multimedia Tools and Applications 80 (18), 27299-27322, 2021 | 8 | 2021 |
Fluency in commercial breaks: The impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions N Liebers, P Breves, C Schallhorn, H Schramm Journal of Promotion Management 25 (6), 783-798, 2019 | 8 | 2019 |
Persuasive communication and spatial presence: a systematic literature review and conceptual model P Breves Annals of the International Communication Association 47 (2), 222-241, 2023 | 2 | 2023 |