| ClassicalConditioning and Celebrity Endorsers: An Examination of Belongingness and Resistance to Extinction B Till, S Stanley, R Priluck Psychology and Marketing 25 (2), 2008 | 447 | 2008 |
| Dimensions of Fit Between a Brand and a Social Cause and Their Influence on Attitudes S Zdravkovic, P Magnusson, S Stanley International Journal of Research in Marketing 27 (2), 151-160, 2010 | 324 | 2010 |
| A Branding Strategy for Emerging Market Firms Entering Developed Markets P Magnusson, S Haas, H Zhao Journal of International Consumer Marketing 20 (3/4), 2008 | 61 | 2008 |
| A Systematic Literature Review of Six Sigma Practices in Education E Cudney, C Elrod, S Stanley International Journal of Six Sigma and Competitive Advantage 8 (3/4), 163-175, 2014 | 36 | 2014 |
| Incorporating a Counterproductive Work Behavior Perspective into the Salesperson Deviance Literature: Intentionally Harmful Acts and Motivations for Sales Deviance BW Hochstein, B Lilly, SM Stanley Journal of Marketing Theory and Practice 25 (1), 86-103, 2017 | 34 | 2017 |
| Does Source Credibility Affect How Credit Cards are Marketed to College Students K Clow, K James, S Stanley Marketing Management Journal 18 (2), 168, 2008 | 31 | 2008 |
| The Impact of Visual Strategy and Race and Gender Congruency on Source Credibility of Print Advertisements S Stanley, K Clow, K James Marketing Management Journal 21 (2), 81-94, 2011 | 18 | 2011 |
| Signaling Trust in Print Advertisements: An Empirical Investigation J Fisher, B Till, S Stanley Journal of Marketing Communications 16 (3), 133-147, 2010 | 16 | 2010 |
| Empirical Study Utilizing QFD to Develop an International Marketing Strategy C Elrod, S Stanley, E Cudney, C Fisher Sustainability 7 (8), 10756-10769, 2015 | 14 | 2015 |
| ASSESSING PERCEIVED QUALITY THROUGH PACKAGE DESIGN: AN EYE TRACKING STUDY S Stanley, C Elrod Issues in Information Systems 15 (2), 375-382, 2014 | 11 | 2014 |
| Leveraging Partnerships with Local Companies as a Method of Teaching Sales: A Constructivist Approach. B Lilly, SM Stanley Journal for Advancement of Marketing Education 24 (1), 2016 | 7 | 2016 |
| The impact of perceived manipulation, motives, and ethicality in cause-related marketing: a CRM+ model NW Twyman, SM Stanley, CC Elrod, TM Masters Journal of Marketing Theory and Practice, 1-18, 2022 | 6 | 2022 |
| BIG DATA AND BUSINESS ANALYTICS IN A BLENDED COMPUTING-BUSINESS DEPARTMENT. MG Hilgers, SM Stanley, CC Elrod, BB Flachsbart Issues in Information Systems 16 (1), 2015 | 6 | 2015 |
| Management Information Systems Education: A Systematic Review CC Elrod, SM Stanley, EA Cudney, MG Hilgers, C Graham Journal of Information Systems Education 33 (4), 357-370, 2022 | 2 | 2022 |
| Shopping on the go: how walking influences mobile shopping performance SM Stanley, CC Elrod, NW Twyman, C Zou International Journal of Electronic Marketing and Retailing 9 (4), 307-319, 2018 | 2 | 2018 |
| ASSESSING PROFESSIONAL BEHAVIOR PERCEPTIONS BETWEEN COMPUTING, ENGINEERING, AND BUSINESS STUDENTS AND HIRING EMPLOYERS. CC Elrod, SM Stanley, BB Flachsbart, MG Hilgers, EA Cudney Issues in Information Systems 16 (1), 2015 | 2 | 2015 |
| Developing a Scale to Measure the Visual Component of Advertisements K Clow, K James, S Stanley International Journal of Business, Marketing and Decision Sciences 1 (1), 2008 | | 2008 |
| Quality Approaches in Education CC Elrod, SM Stanley, EA Cudney, C Zou | | |
Cassandra C. ElrodAssociate ProfessorVerified email at mst.edu
