| The worth of sport event sponsorship: an event study JW Kim Journal of Management and Marketing Research 5, 1, 2010 | 77 | 2010 |
| Assessing the long-term financial performance of ethical companies JW Kim Journal of Targeting, Measurement and Analysis for Marketing 18, 199-208, 2010 | 63 | 2010 |
| The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World's Most Watched Event? JW Kim, TH Freling, DB Grisaffe Journal of Advertising Research 53 (2), 134-149, 2013 | 29 | 2013 |
| Linking marketing activities to shareholder value: philosophical and methodological issues JW Kim, M Richarme Journal of Management and Marketing Research 5, 1, 2010 | 24 | 2010 |
| Applying the service-profit chain to internet service businesses JW Kim, M Richarme Journal of Service Science and Management 2 (02), 96, 2009 | 14 | 2009 |
| Do advertising efficiency and brand reputation matter: Evidence from super bowl advertising JW Kim, TH Freling, JK Eastman Marketing Management Journal 23 (1), 90-101, 2013 | 11 | 2013 |
| The relationship between international diversification and global brand value: Is it linear? One way? Country-of-origin dependent? JW Kim Journal of Global Business Issues 4 (1), 2010 | 11 | 2010 |
| Service marketing productivity and firm profit: evidence from US domestic airline companies JW Kim, E Prater Services Marketing Quarterly 32 (3), 181-198, 2011 | 8 | 2011 |
| The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis DJ Rew, W Cha, JW Kim, JY Jung Journal of Marketing for Higher Education 33, 2023 | 3 | 2023 |
| The effect of sponsorship-fit on firm reputation: Focus on the role of customer attitude as a mediator JW Kim 2016 SMA Proceedings, 324, 2016 | 2 | 2016 |
| Assessing Stock Market Response to the Release of Ad Meter Rankings of Super Bowl TV Commercials JW Kim, LT Denton, T Wang International Journal of Integrated Marketing Communications 7 (1), 15-22, 2015 | 2 | 2015 |
| Does Movie Trailer Release during the Super Bowl Really Work? JW Kim International Journal of Integrated Marketing Communications 5 (2), 2013 | 2 | 2013 |
| Assessing Advertising Efficiency: The Case of Super Bowl Advertising JW Kim Review of Business Research 14 (1), 19-26, 2014 | 1 | 2014 |
| Does Award Nomination Announcement Affect Nominees’ Value?: A Case of Hollywood JW Kim, T Kang, DJ Rew Journal of Behavioral Studies in Business 13, 2022 | | 2022 |
| Assessing Performance Efficiency: A Case of Men’s Professional Tennis Players JW Kim, DJ Rew, T Kang Journal of Management and Marketing Research 26, 2022 | | 2022 |
| Effects of Technological Capability on Operations and Marketing Capabilities T Kang, HC Chen, JW Kim Global Journal of Research in Business and Management 6 (2), 455, 2016 | | 2016 |
| Take-A-Stand: Looking at Super Bowl Event from a Media Planner’s Perspective JW Kim | | 2016 |
| How Does Stock Market Respond to Advertising Rating? Evidence from Super Bowl Advertising JW Kim | | 2014 |
| Effect of Movie Promotion during the Super Bowl on Valuation of Actors and Actresses JW Kim | | 2013 |
| Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie JW Kim, TH Freling | | 2012 |
Traci FrelingUniversity of Texas-ArlingtonVerified email at uta.edu
Traci FrelingUniversity of Texas-ArlingtonVerified email at uta.edu