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Bruce E. Pfeiffer
Bruce E. Pfeiffer
Bestätigte E-Mail-Adresse bei unh.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The Firm‘s Management of Social Interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing Letters 16 (3-4), 415-428, 0
965*
Affective influences on evaluative processing
PM Herr, CM Page, BE Pfeiffer, DF Davis
Journal of Consumer Research 38 (5), 833-845, 2012
632012
Effects of construal level on omission detection and multiattribute evaluation
BE Pfeiffer, H Deval, FR Kardes, DR Ewing, X Han, ML Cronley
Psychology & Marketing 31 (11), 992-1007, 2014
432014
Not too ugly to be tasty: Guiding consumer food inferences for the greater good
BE Pfeiffer, A Sundar, H Deval
Food Quality and Preference 92, 104218, 2021
232021
The less the public knows the better? The effects of increased knowledge on celebrity evaluations
DM Sanbonmatsu, D Mazur, BE Pfeiffer, FR Kardes, SS Posavac
Basic and applied social psychology 34 (6), 499-507, 2012
152012
Using imagine instructions to induce consumers to generate ad-supporting content
DH Silvera, BE Pfeiffer, FR Kardes, A Arsena, RJ Goss
Journal of Business Research 67 (7), 1567-1572, 2014
102014
The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals
BE Pfeiffer, A Sundar, E Cao
Psychology & Marketing 40 (3), 542-553, 2023
72023
Omission detection and inferential adjustment
BE Pfeiffer
University of Cincinnati, 2008
72008
The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
BE Pfeiffer, H Deval, DH Silvera, ML Cronley, FR Kardes
Marketing Letters, 1-13, 2019
42019
Omission neglect in consumer psychology
FR Kardes, BE Pfeiffer, JR Bechkoff
International Journal of Psychology Research 7 (1), 23, 2012
42012
No product is perfect: The positive influence of acknowledging the negative
BE Pfeiffer, H Deval, FR Kardes, ER Hirt, SC Karpen, BM Fennis
Thinking & reasoning 20 (4), 500-512, 2014
32014
Effects of Confusion on Resistance to Persuasion
H Deval, BE Pfeiffer, FR Kardes
The Association for Consumer Research, 2010
22010
Financial scarcity and caloric intake: It is not always about motivation
BE Pfeiffer, H Deval, FR Kardes
Journal of Consumer Behaviour, 2022
12022
Getting consumers to generate their own ad content: The impact of imagine instructions on persuasion
DH Silvera, FR Kardes, BE Pfeiffer, AR Arsena, RJ Goss
College of Business, University of Texas at San Antonio Working Papers, 2013
12013
The role of temporal construal in omission neglect
H Deval, BE Pfeiffer, DR Ewing, X Han, FR Kardes, ML Cronley
Society for Consumer Psychology, 2009
12009
The Renewal Workshop: Consumer Considerations in a Global Supply Chain
A Sundar, WG Pothier, B Pfeiffer, L Lei
SAGE Business Cases Originals, 2022
2022
Ask Formally: the Role of Formality on Charitable Giving
A Sundar, E Cao, BE Pfeiffer
The Association for Consumer Research, 2020
2020
Thought Induced Attitude Depolarization
BE Pfeiffer, H Deval, DH Silvera, ML Cronley, FR Kardes
Society for Consumer Psychology, 2015
2015
Effects of Construal Level on Omission Detection and Multiattribute Evaluation
H Deval, BE Pfeiffer, FR Kardes, DR Ewing, X Han, ML Cronley
The Association for Consumer Research, 2013
2013
Omission Neglect in Consumer Judgment and Choice
FR Kardes, BE Pfeiffer, J Bechkoff
Nova Science Publishers, 2012
2012
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