Bruce E. Pfeiffer
Bruce E. Pfeiffer
Bestätigte E-Mail-Adresse bei unh.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3-4), 415-428, 2005
7422005
Affective influences on evaluative processing
PM Herr, CM Page, BE Pfeiffer, DF Davis
Journal of Consumer Research 38 (5), 833-845, 2012
492012
Effects of construal level on omission detection and multiattribute evaluation
BE Pfeiffer, H Deval, FR Kardes, DR Ewing, X Han, ML Cronley
Psychology & Marketing 31 (11), 992-1007, 2014
212014
The less the public knows the better? The effects of increased knowledge on celebrity evaluations
DM Sanbonmatsu, D Mazur, BE Pfeiffer, FR Kardes, SS Posavac
Basic and applied social psychology 34 (6), 499-507, 2012
92012
Omission detection and inferential adjustment
BE Pfeiffer
University of Cincinnati, 2008
52008
Using imagine instructions to induce consumers to generate ad-supporting content
DH Silvera, BE Pfeiffer, FR Kardes, A Arsena, RJ Goss
Journal of Business Research 67 (7), 1567-1572, 2014
22014
No product is perfect: The positive influence of acknowledging the negative
BE Pfeiffer, H Deval, FR Kardes, ER Hirt, SC Karpen, BM Fennis
Thinking & reasoning 20 (4), 500-512, 2014
12014
Getting consumers to generate their own ad content: The impact of imagine instructions on persuasion
DH Silvera, FR Kardes, BE Pfeiffer, AR Arsena, RJ Goss
College of Business, University of Texas at San Antonio Working Papers, 2013
12013
Omission neglect in consumer psychology
FR Kardes, BE Pfeiffer, JR Bechkoff
International Journal of Psychology Research 7 (1), 23, 2012
12012
Effects of Confusion on Resistance to Persuasion
H Deval, B Pfeiffer, FR Kardes
ACR North American Advances, 2010
12010
The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
BE Pfeiffer, H Deval, DH Silvera, ML Cronley, FR Kardes
Marketing Letters, 1-13, 2019
2019
Effects of Construal Level on Omission Detection and Multiattribute Evaluation
H Deval, BE Pfeiffer, FR Kardes, DR Ewing, X Han, ML Cronley
ACR North American Advances, 2013
2013
Subliminal Prime-To-Behavior Effects
H Deval, BE Pfeiffer, FR Kardes
ACR North American Advances, 2011
2011
When Do Metacognitive Experiences Matter?: the Different Roles of Ease of Retrieval
H Deval, FR Kardes, BE Pfeiffer
ACR North American Advances, 2011
2011
Media and consumer psychology.
FR Kardes, P Goddard, X Han, BE Pfeiffer
Wiley-Blackwell, 2011
2011
Advertising Psychology
BE Pfeiffer, FR Kardes
The Corsini Encyclopedia of Psychology, 1-3, 2010
2010
Imagine Instructions: When Do They Help Or Hurt Persuasion?
AR Arsena, RJ Goss, DH Silvera
ACR North American Advances, 2010
2010
Asymmetric Associations and Affective Evaluations: Influences of Positive and Negative Affect
BE Pfeiffer, P Herr, CM Page
ACR Asia-Pacific Advances, 2009
2009
CONVERSATIONAL INFERENCES AND THE TRIVIAL ATTRIBUTE EFFECT
BE Pfeiffer, SP Mantel, FR Kardes
The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008
2008
Moderators of Asymmetric Liking and Disliking Judgments: Effects of Extreme Positive and Negative Stimuli on Evaluative Processing and Schema Used for Encoding Negative …
BE Pfeiffer
University of Colorado, 2005
2005
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