Anne-Sophie I. Lenoir
Anne-Sophie I. Lenoir
PhD Candidate in Marketing, Rotterdam School of Management, Erasmus University
Bestätigte E-Mail-Adresse bei rsm.nl
Titel
Zitiert von
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The impact of cultural symbols and spokesperson identity on attitudes and intentions
ASI Lenoir, S Puntoni, A Reed II, PWJ Verlegh
International Journal of Research in Marketing 30 (4), 426-428, 2013
212013
What Shall I Call Thee? the Impact of Brand Personality on Consumer Response to Formal and Informal Address
ASI Lenoir, S Puntoni, SMJ van Osselaer
ACR North American Advances, 2014
42014
Are Your Talking to Me?
AS Lenoir
12015
Consumer responses to ethnic targeted marketing
AS Lenoir, S Puntoni
RSM Discovery-Management Knowledge 17 (1), 16-17, 2014
2014
Anne-Sophie Lenoir: Ethnic marketing-One size does not fit all
AS Lenoir
2014
Generational Status As a Boundary Condition For Minority Targeting Strategies
ASI Lenoir, S Puntoni, A Reed II, P Verlegh
ACR North American Advances, 2013
2013
Intern. J. of Research in Marketing
ASI Lenoir, S Puntoni, A Reed II, PWJ Verlegh
2013
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