Yakov Bart
Yakov Bart
Northeastern University
Bestätigte E-Mail-Adresse bei northeastern.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study
Y Bart, V Shankar, F Sultan, GL Urban
Journal of Marketing 69 (4), 133-152, 2005
2001*2005
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Y Bart, A Stephen, M Sarvary
Journal of Marketing Research 51 (3), 270-285, 2014
3152014
Mobile advertising: a framework and research agenda
D Grewal, Y Bart, M Spann, PP Zubcsek
Journal of Interactive Marketing 34, 3-14, 2016
2322016
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing 31 (2), 161-171, 2017
1252017
Digital transformation: A multidisciplinary reflection and research agenda
PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...
Journal of Business Research, 2019
1012019
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40, 1-8, 2017
992017
Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns
I Chae, A Stephen, Y Bart, D Yao
Marketing Science 36 (1), 89-104, 2017
752017
Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
H Li, Q Shen, Y Bart
Management Science 64 (4), 1860-1878, 2018
432018
The role of trust in online customer support
V Shankar, F Sultan, GL Urban, I Bart
Working Paper, Sloan School of Management, MIT, Cambridge, MA 02142, 2002
412002
Does Paying For Online Product Reviews Pay Off? The Effects of Monetary Incentives on Content Creators and Consumers
A Stephen, Y Bart, C Du Plessis, D Goncalves
ACR North American Advances, 2012
40*2012
Tailored cheap talk: The effects of privacy policy on ad content and market outcomes
PM Gardete, Y Bart
Marketing Science 37 (5), 733-752, 2018
13*2018
Brave New World? On AI and the Management of Customer Relationships
B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ...
Journal of Interactive Marketing, 2020
112020
Exploding offers can blow up in more than one way
N Lau, Y Bart, JN Bearden, I Tsetlin
Decision Analysis 11 (3), 171-188, 2014
82014
Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky
Y Cornil, DJ Hardisty, Y Bart
Organizational Behavior and Human Decision Processes 153, 103-117, 2019
6*2019
The role and antecedents of customer trust in online environment
V Shankar, F Sultan, G Urban, I Bart
Documento de trabajo, Sloan School of Management, MIT. Cambridge, MA 21242, 2002
52002
Social media marketing: principles and strategies
AT Stephen, B Yakov
Stukent, 2017
42017
Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product
Y Bart
GfK Marketing Intelligence Review 9 (2), 25-30, 2017
32017
Reducing Uncertainty By Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation
C du Plessis, AT Stephen, Y Bart, D Goncalves
ACR North American Advances, 2016
3*2016
Option hedging in the binomial model with differing interest rates
YY Bart
Russian Mathematical Surveys 53 (5), 1084-1085, 1998
31998
Dynamic Resource Allocation on Multi-Category Two-Sided Platforms
H Li, Q Shen, Y Bart
Management Science, 2020
12020
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20