| Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study Y Bart, V Shankar, F Sultan, GL Urban Journal of Marketing 69 (4), 133-152, 2005 | 2119* | 2005 |
| Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions Y Bart, A Stephen, M Sarvary Journal of Marketing Research 51 (3), 270-285, 2014 | 366 | 2014 |
| Digital transformation: A multidisciplinary reflection and research agenda PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ... Journal of Business Research, 2019 | 352 | 2019 |
| Mobile advertising: a framework and research agenda D Grewal, Y Bart, M Spann, PP Zubcsek Journal of Interactive Marketing 34, 3-14, 2016 | 285 | 2016 |
| Customer engagement in a big data world W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ... Journal of Services Marketing 31 (2), 161-171, 2017 | 172 | 2017 |
| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40, 1-8, 2017 | 145 | 2017 |
| Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns I Chae, A Stephen, Y Bart, D Yao Marketing Science 36 (1), 89-104, 2017 | 93 | 2017 |
| Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon H Li, Q Shen, Y Bart Management Science 64 (4), 1860-1878, 2018 | 58 | 2018 |
| Brave New World? On AI and the Management of Customer Relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing, 2020 | 54 | 2020 |
| Does Paying For Online Product Reviews Pay Off? The Effects of Monetary Incentives on Content Creators and Consumers A Stephen, Y Bart, C Du Plessis, D Goncalves ACR North American Advances, 2012 | 46* | 2012 |
| The role of trust in online customer support V Shankar, F Sultan, GL Urban, I Bart Working Paper, Sloan School of Management, MIT, Cambridge, MA 02142, 2002 | 42 | 2002 |
| Tailored cheap talk: The effects of privacy policy on ad content and market outcomes PM Gardete, Y Bart Marketing Science 37 (5), 733-752, 2018 | 13* | 2018 |
| Exploding offers can blow up in more than one way N Lau, Y Bart, JN Bearden, I Tsetlin Decision Analysis 11 (3), 171-188, 2014 | 9 | 2014 |
| Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky Y Cornil, DJ Hardisty, Y Bart Organizational Behavior and Human Decision Processes 153, 103-117, 2019 | 8* | 2019 |
| Dynamic Resource Allocation on Multi-Category Two-Sided Platforms H Li, Q Shen, Y Bart Management Science, 2020 | 6 | 2020 |
| Social media marketing: principles and strategies AT Stephen, B Yakov Stukent, 2017 | 5 | 2017 |
| The role and antecedents of customer trust in online environment V Shankar, F Sultan, G Urban, I Bart Documento de trabajo, Sloan School of Management, MIT. Cambridge, MA 21242, 2002 | 5 | 2002 |
| Reducing Uncertainty By Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation C du Plessis, AT Stephen, Y Bart, D Goncalves ACR North American Advances, 2016 | 4* | 2016 |
| Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product Y Bart GfK Marketing Intelligence Review 9 (2), 25-30, 2017 | 3 | 2017 |
| Option hedging in the binomial model with differing interest rates YY Bart Russian Mathematical Surveys 53 (5), 1084-1085, 1998 | 2 | 1998 |
