Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study Y Bart, V Shankar, F Sultan, GL Urban Journal of Marketing 69 (4), 133-152, 2005 | 2208* | 2005 |
Digital transformation: A multidisciplinary reflection and research agenda PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ... Journal of Business Research 122, 889-901, 2021 | 729 | 2021 |
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions Y Bart, A Stephen, M Sarvary Journal of Marketing Research 51 (3), 270-285, 2014 | 395 | 2014 |
Mobile advertising: a framework and research agenda D Grewal, Y Bart, M Spann, PP Zubcsek Journal of Interactive Marketing 34, 3-14, 2016 | 330 | 2016 |
Customer engagement in a big data world W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ... Journal of Services Marketing 31 (2), 161-171, 2017 | 206 | 2017 |
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40, 1-8, 2017 | 186 | 2017 |
Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns I Chae, A Stephen, Y Bart, D Yao Marketing Science 36 (1), 89-104, 2017 | 107 | 2017 |
Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51, 44-56, 2020 | 85 | 2020 |
Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon H Li, Q Shen, Y Bart Management Science 64 (4), 1860-1878, 2018 | 69 | 2018 |
Does Paying For Online Product Reviews Pay Off? The Effects of Monetary Incentives on Content Creators and Consumers A Stephen, Y Bart, C Du Plessis, D Goncalves ACR North American Advances, 2012 | 49* | 2012 |
The role of trust in online customer support V Shankar, F Sultan, GL Urban, I Bart Working Paper, Sloan School of Management, MIT, Cambridge, MA 02142, 2002 | 40 | 2002 |
Tailored cheap talk: The effects of privacy policy on ad content and market outcomes PM Gardete, Y Bart Marketing Science 37 (5), 733-752, 2018 | 17* | 2018 |
Reducing Uncertainty By Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation C du Plessis, AT Stephen, Y Bart, D Goncalves ACR North American Advances, 2016 | 13* | 2016 |
Dynamic resource allocation on multi-category two-sided platforms H Li, Q Shen, Y Bart Management Science 67 (2), 984-1003, 2021 | 11 | 2021 |
Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky Y Cornil, DJ Hardisty, Y Bart Organizational Behavior and Human Decision Processes 153, 103-117, 2019 | 11* | 2019 |
Exploding offers can blow up in more than one way N Lau, Y Bart, JN Bearden, I Tsetlin Decision Analysis 11 (3), 171-188, 2014 | 9 | 2014 |
Social media marketing: principles and strategies AT Stephen, B Yakov Stukent, 2017 | 6 | 2017 |
The role and antecedents of customer trust in online environment V Shankar, F Sultan, G Urban, I Bart Documento de trabajo, Sloan School of Management, MIT. Cambridge, MA 21242, 2002 | 5 | 2002 |
Opportunities and challenges of using biometrics for business: Developing a research agenda A De Keyser, Y Bart, X Gu, SQ Liu, SG Robinson, PK Kannan Journal of Business Research 136, 52-62, 2021 | 4 | 2021 |
Hybrid BYO Conjoint with Boosting for Data Fusion: Estimating Context Effects for Marketing Dashboards O Mintz, Y Bart, P Lenk, D Reibstein Available at SSRN 3502600, 2021 | 3* | 2021 |