| Digital transformation: A multidisciplinary reflection and research agenda PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ... Journal of Business Research 122, 889-901, 2021 | 2536 | 2021 |
| Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study Y Bart, V Shankar, F Sultan, GL Urban Journal of Marketing 69 (4), 133-152, 2005 | 2502* | 2005 |
| Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions Y Bart, A Stephen, M Sarvary Journal of Marketing Research 51 (3), 270-285, 2014 | 455 | 2014 |
| Mobile advertising: a framework and research agenda D Grewal, Y Bart, M Spann, PP Zubcsek Journal of Interactive Marketing 34, 3-14, 2016 | 422 | 2016 |
| Customer engagement in a big data world W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ... Journal of Services Marketing 31 (2), 161-171, 2017 | 310 | 2017 |
| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 275 | 2017 |
| Brave new world? On AI and the management of customer relationships B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ... Journal of Interactive Marketing 51 (1), 44-56, 2020 | 228 | 2020 |
| Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns I Chae, A Stephen, Y Bart, D Yao Marketing Science 36 (1), 89-104, 2017 | 155 | 2017 |
| Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon H Li, Q Shen, Y Bart Management Science 64 (4), 1860-1878, 2018 | 91 | 2018 |
| Does Paying For Online Product Reviews Pay Off? The Effects of Monetary Incentives on Content Creators and Consumers A Stephen, Y Bart, C Du Plessis, D Goncalves ACR North American Advances, 2012 | 58 | 2012 |
| How consumer digital signals are reshaping the customer journey DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ... Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022 | 47 | 2022 |
| The role of trust in online customer support V Shankar, F Sultan, GL Urban, I Bart Working Paper, Sloan School of Management, MIT, Cambridge, MA 02142, 2002 | 42 | 2002 |
| Reducing Uncertainty By Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation C du Plessis, AT Stephen, Y Bart, D Goncalves ACR North American Advances, 2016 | 32* | 2016 |
| Opportunities and challenges of using biometrics for business: Developing a research agenda A De Keyser, Y Bart, X Gu, SQ Liu, SG Robinson, PK Kannan Journal of Business Research 136, 52-62, 2021 | 29 | 2021 |
| Tailored cheap talk: The effects of privacy policy on ad content and market outcomes PM Gardete, Y Bart Marketing Science 37 (5), 733-752, 2018 | 23* | 2018 |
| Dynamic resource allocation on multi-category two-sided platforms H Li, Q Shen, Y Bart Management Science 67 (2), 984-1003, 2021 | 21 | 2021 |
| Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky Y Cornil, DJ Hardisty, Y Bart Organizational Behavior and Human Decision Processes 153, 103-117, 2019 | 19* | 2019 |
| Exploding offers can blow up in more than one way N Lau, Y Bart, JN Bearden, I Tsetlin Decision Analysis 11 (3), 171-188, 2014 | 13 | 2014 |
| Social media marketing: principles and strategies AT Stephen, B Yakov Stukent, 2017 | 9 | 2017 |
| When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control L Lambillotte, Y Bart, I Poncin Journal of Interactive Marketing 57 (3), 393-420, 2022 | 6* | 2022 |
