Johannes Knoll
Johannes Knoll
Messe München
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The effectiveness of celebrity endorsements: a meta-analysis
J Knoll, J Matthes
Journal of the Academy of Marketing Science 45, 55-75, 2017
Advertising in social media: a review of empirical evidence
J Knoll
International journal of Advertising 35 (2), 266-300, 2016
Sexualizing media use and self-objectification: A meta-analysis
K Karsay, J Knoll, J Matthes
Psychology of women quarterly 42 (1), 9-28, 2018
The “spiral of silence” revisited: A meta-analysis on the relationship between perceptions of opinion support and political opinion expression
J Matthes, J Knoll, C von Sikorski
Communication Research 45 (1), 3-33, 2018
The social media political participation model: A goal systems theory perspective
J Knoll, J Matthes, R Heiss
Convergence 26 (1), 135-156, 2020
Good guy vs. bad guy: The influence of parasocial interactions with media characters on brand placement effects
J Knoll, H Schramm, C Schallhorn, S Wynistorf
International Journal of Advertising 34 (5), 720-743, 2015
A meta-analysis of the effects of cross-cutting exposure on political participation
J Matthes, J Knoll, S Valenzuela, DN Hopmann, C Von Sikorski
Political Communication 36 (4), 523-542, 2019
Why we watch others' responses to online advertising–investigating users' motivations for viewing user-generated content in the context of online advertising
J Knoll, R Proksch
Journal of Marketing Communications 23 (4), 400-412, 2017
How long does celebrity meaning transfer last? Delayed effects and the moderating roles of brand experience, celebrity liking, and age
J Knoll, J Matthes, A Münch, M Ostermann
International Journal of Advertising 36 (4), 588-612, 2017
Pathways to political (dis-) engagement: Motivations behind social media use and the role of incidental and intentional exposure modes in adolescents’ political engagement
R Heiss, J Knoll, J Matthes
Communications 45 (s1), 671-693, 2020
A new look at celebrity endorsements in politics: Investigating the impact of scandalous celebrity endorsers and politicians’ best responses
C von Sikorski, J Knoll, J Matthes
Media Psychology 21 (3), 403-436, 2018
Mood effects of televised sports events: The impact of FIFA World Cups on viewers’ mood and judgments
J Knoll, H Schramm, C Schallhorn
Communication & Sport 2 (3), 242-260, 2014
Advertising in social network sites–Investigating the social influence of user-generated content on online advertising effects
J Knoll, H Schramm
Communications 40 (3), 341-360, 2015
Modeling the impact of parasocial interactions with media characters on brand placement effects
H Schramm, J Knoll
Journal of Promotion Management 21 (5), 548-565, 2015
Persuasion in sozialen Medien: der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
J Knoll
Springer-Verlag, 2015
Effects of women’s football broadcastings on viewers’ moods and judgments: Investigating the moderating role of team identification and sex
H Schramm, J Knoll
Communication Research 44 (1), 54-76, 2017
Framing political scandals: Exploring the multimodal effects of isolation cues in scandal news coverage on candidate evaluations and voting intentions
C Von Sikorski, J Knoll
International journal of communication 13, 23, 2019
‘Girls just want to have fun?’Sex differences in motives of watching the FIFA World Cup and the UEFA European Championship
C Schallhorn, J Knoll, H Schramm
Sport in Society 20 (9), 1118-1133, 2017
Theoretische Erklärungsansätze der Nutzung, Wahrnehmung und Wirkung von Brand Content
H Schramm, J Knoll
Brand Content. Die Marke als Medienereignis, 18-27, 2013
All at once or bit by bit? How the serialization of news affects recipients’ attitudes toward politicians involved in scandals
C Von Sikorski, J Knoll
International Journal of Communication 12, 19, 2018
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