| Effects of online shopping values and website cues on purchase behaviour: A study using S–O–R framework S Prashar, T Sai Vijay, C Parsad Vikalpa 42 (1), 1-18, 2017 | 167 | 2017 |
| The influence of online shopping values and web atmospheric cues on e-loyalty: Mediating role of e-satisfaction ST Vijay, S Prashar, V Sahay Journal of theoretical and applied electronic commerce research 14 (1), 1-15, 2019 | 163 | 2019 |
| Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach H Singh, S Prashar Journal of Retailing and Consumer Services 21 (2), 220-228, 2014 | 98 | 2014 |
| An examination of the role of review valence and review source in varying consumption contexts on purchase decision SV Tata, S Prashar, S Gupta Journal of Retailing and Consumer Services 52, 101734, 2020 | 96 | 2020 |
| Determinants of international marketing strategy for emerging market multinationals S Rana, S Prashar, MK Barai, ABA Hamid International Journal of Emerging Markets 16 (2), 154-178, 2021 | 83 | 2021 |
| Do promotion and prevention focus influence impulse buying: The role of mood regulation, shopping values, and impulse buying tendency C Parsad, S Prashar, TS Vijay, M Kumar Journal of Retailing and Consumer Services 61, 102554, 2021 | 73 | 2021 |
| A perspective on the positioning of Indian business schools post COVID-19 pandemic S Rana, A Anand, S Prashar, MM Haque International Journal of Emerging Markets 17 (2), 353-367, 2020 | 69 | 2020 |
| Perceived service quality and customer satisfaction: A missing link in Indian banking sector BK Nambiar, HN Ramanathan, S Rana, S Prashar Vision 23 (1), 44-55, 2018 | 68 | 2018 |
| Promoting through consumer nostalgia: A conceptual framework and future research agenda S Rana, SK Raut, S Prashar, ABA Hamid Journal of Promotion Management 27 (2), 211-249, 2020 | 65 | 2020 |
| A bibliometric analysis of creative industries: Current trends and future directions P Dharmani, S Das, S Prashar Journal of Business Research 135, 252-267, 2021 | 59 | 2021 |
| Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression N Arora, S Prashar, C Parsad, SV Tata Decision 46 (3), 179-195, 2019 | 59 | 2019 |
| Comparing between product-specific and general impulse buying tendency: does shoppers’ personality influence their impulse buying tendency? C Parsad, S Prashar, TS Vijay Asian Academy of Management Journal 24 (2), 41-61, 2019 | 50 | 2019 |
| Impact of Impulsive Personality Traits and Store Environment on Impulse Buying Behavior. C Parsad, S Prashar, V Sahay Journal of Business & Management 23, 2017 | 48 | 2017 |
| Role of spirituality and religiosity on employee commitment and performance GC Mathew, S Prashar, HN Ramanathan International Journal of Indian Culture and Business Management 16 (3), 302-322, 2018 | 45 | 2018 |
| Role of in-store atmospherics and impulse buying tendency on post-purchase regret. C Parsad, S Prashar, TS Vijay, V Sahay Journal of Business & Management 25 (1), 2019 | 44 | 2019 |
| Measuring personality congruency effects on consumer brand intentions in celebrity-endorsed brands N Arora, S Prashar, SV Tata, C Parsad Journal of Consumer Marketing 38 (3), 251-261, 2021 | 42 | 2021 |
| The transversal of nostalgia from psychology to marketing: what does it portend for future research? S Rana, SK Raut, S Prashar, MA Quttainah International Journal of Organizational Analysis 30 (4), 899-932, 2022 | 41 | 2022 |
| Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour: an emerging market perspective C Parsad, S Prashar, VS Tata DECISION, 1-15, 2017 | 40 | 2017 |
| Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour SV Tata, S Prashar, C Parsad Benchmarking: An International Journal 28 (6), 1987-2007, 2020 | 39 | 2020 |
| Factors defining shopping experience: an analytical study of Dubai H Singh, S Prashar Asian Journal of Business Research 3 (1), 2013 | 39 | 2013 |
Mukesh KumarIIM AmritsarVerified email at iimamritsar.ac.in
