| A model of web site browsing behavior estimated on clickstream data RE Bucklin, C Sismeiro Journal of marketing research 40 (3), 249-267, 2003 | 621 | 2003 |
| Modeling purchase behavior at an e-commerce web site: A task-completion approach C Sismeiro, RE Bucklin Journal of marketing research 41 (3), 306-323, 2004 | 437 | 2004 |
| Click here for Internet insight: Advances in clickstream data analysis in marketing RE Bucklin, C Sismeiro Journal of Interactive marketing 23 (1), 35-48, 2009 | 404 | 2009 |
| Perception spillovers across competing brands: A disaggregate model of how and when R Janakiraman, C Sismeiro, S Dutta Journal of Marketing Research 46 (4), 467-481, 2009 | 177 | 2009 |
| Spatial models in marketing ET Bradlow, B Bronnenberg, GJ Russell, N Arora, DR Bell, SD Duvvuri, ... Marketing letters 16, 267-278, 2005 | 153 | 2005 |
| The evolution of equity crowdfunding: Insights from co-investments of angels and the crowd W Wang, A Mahmood, C Sismeiro, N Vulkan Research Policy 48 (8), 103727, 2019 | 140 | 2019 |
| Using multimarket data to predict brand performance in markets for which no or poor data exist BJ Bronnenberg, C Sismeiro Journal of Marketing Research 39 (1), 1-17, 2002 | 98 | 2002 |
| Physicians' persistence and its implications for their response to promotion of prescription drugs R Janakiraman, S Dutta, C Sismeiro, P Stern Management Science 54 (6), 1080-1093, 2008 | 91 | 2008 |
| Variability in the incidence of miRNAs and genes in fragile sites and the role of repeats and CpG islands in the distribution of genetic material A Lagana, F Russo, C Sismeiro, R Giugno, A Pulvirenti, A Ferro PloS one 5 (6), e11166, 2010 | 84 | 2010 |
| Competitive vs. complementary effects in online social networks and news consumption: A natural experiment C Sismeiro, A Mahmood Management Science 64 (11), 5014-5037, 2018 | 75 | 2018 |
| Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules J Gonzalez, C Sismeiro, S Dutta, P Stern International Journal of research in marketing 25 (4), 247-260, 2008 | 59 | 2008 |
| Will they come and will they stay? Online social networks and news consumption on external websites A Mahmood, C Sismeiro Journal of Interactive Marketing 37 (1), 117-132, 2017 | 28 | 2017 |
| Using visual and text features for direct marketing on multimedia messaging services domain S Battiato, GM Farinella, G Giuffrida, C Sismeiro, G Tribulato Multimedia Tools and Applications 42, 5-30, 2009 | 28 | 2009 |
| Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach C Sismeiro, N Mizik, RE Bucklin International Journal of Research in Marketing 29 (2), 134-147, 2012 | 25 | 2012 |
| Consumer shopping behaviors and in-store expenditure decisions DR Bell, RE Bucklin, C Sismeiro Documento de Trabajo, 2000 | 22 | 2000 |
| Two years and£ 196 million later: where is Choose and Book? M Rashid, L Abeysundra, A Mohd-Isa, Y Khan, C Sismeiro Informatics in primary care 15 (2), 2007 | 19 | 2007 |
| How sticky is your web site? modeling site navigation choices using clickstream data RE Bucklin, C Sismeiro Working paper, Anderson School UCLA, 2000 | 19 | 2000 |
| Exploiting visual and text features for direct marketing learning in time and space constrained domains S Battiato, GM Farinella, G Giuffrida, C Sismeiro, G Tribulato Pattern Analysis and Applications 13, 143-157, 2010 | 12 | 2010 |
| Automatic content targeting on mobile phones G Giuffrida, C Sismeiro, G Tribulato Proceedings of the 11th international conference on Extending database …, 2008 | 9 | 2008 |
| Web site design rules of thumb challenged by study on browsing R Bucklin, C Sismeiro Marketing News 37 (16), 22-22, 2003 | 5 | 2003 |
