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Werner J. Reinartz
Werner J. Reinartz
Professor of Marketing
Bestätigte E-Mail-Adresse bei uni-koeln.de - Startseite
Titel
Zitiert von
Zitiert von
Jahr
An empirical comparison of the efficacy of covariance-based and variance-based SEM
W Reinartz, M Haenlein, J Henseler
International Journal of research in Marketing 26 (4), 332-344, 2009
34312009
The customer relationship management process: Its measurement and impact on performance
W Reinartz, M Krafft, WD Hoyer
Journal of marketing research 41 (3), 293-305, 2004
27662004
On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing
WJ Reinartz, V Kumar
Journal of marketing 64 (4), 17-35, 2000
22212000
The impact of customer relationship characteristics on profitable lifetime duration
WJ Reinartz, V Kumar
Journal of marketing 67 (1), 77-99, 2003
17782003
The mismanagement of customer loyalty.
W Reinartz, V Kumar
Harvard business review 80 (7), 86-94, 125, 2002
16562002
Customer relationship management
V Kumar, W Reinartz
Springer-Verlag GmbH Germany, part of Springer Nature 2006, 2012, 2018, 2018
1507*2018
Customer engagement as a new perspective in customer management
PC Verhoef, WJ Reinartz, M Krafft
Journal of service research 13 (3), 247-252, 2010
14812010
Hybrid offerings: How manufacturing firms combine goods and services successfully
W Ulaga, WJ Reinartz
Journal of marketing 75 (6), 5-23, 2011
13502011
Balancing acquisition and retention resources to maximize customer profitability
W Reinartz, JS Thomas, V Kumar
Journal of marketing 69 (1), 63-79, 2005
11542005
Do intentions really predict behavior? Self-generated validity effects in survey research
P Chandon, VG Morwitz, WJ Reinartz
Journal of marketing 69 (2), 1-14, 2005
8992005
Creating enduring customer value
V Kumar, W Reinartz
Journal of marketing 80 (6), 36-68, 2016
8242016
How to sell services more profitably.
W Reinartz, W Ulaga
Harvard business review 86 (5), 90-6, 129, 2008
5002008
The impact of digital transformation on the retailing value chain
W Reinartz, N Wiegand, M Imschloss
International Journal of Research in Marketing 36 (3), 350-366, 2019
4112019
Retailing innovations in a globalizing retail market environment
W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan
Journal of Retailing 87, S53-S66, 2011
3292011
Seven barriers to customer equity management
D Bell, J Deighton, WJ Reinartz, RT Rust, G Swartz
Journal of service Research 5 (1), 77-85, 2002
3032002
Managing marketing channel multiplicity
GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas
Journal of Service Research 13 (3), 331-340, 2010
2482010
Performance implications of adopting a customer-focused sales campaign
V Kumar, R Venkatesan, W Reinartz
Journal of Marketing 72 (5), 50-68, 2008
2242008
Getting the Most out of All your Customers.
JS Thomas, W Reinartz, V Kumar
Harvard Business Review 82 (7-8), 116-123, 2004
2202004
Creativity in advertising: When it works and when it doesn’t
W Reinartz, P Saffert
Harvard Business Review 91 (6), 106-111, 2013
1712013
The short-and long-term effects of measuring intent to repurchase
P Chandon, VG Morwitz, WJ Reinartz
Journal of Consumer Research 31 (3), 566-572, 2004
1662004
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