| An empirical comparison of the efficacy of covariance-based and variance-based SEM W Reinartz, M Haenlein, J Henseler International Journal of research in Marketing 26 (4), 332-344, 2009 | 3664 | 2009 |
| The customer relationship management process: Its measurement and impact on performance W Reinartz, M Krafft, WD Hoyer Journal of marketing research 41 (3), 293-305, 2004 | 2842 | 2004 |
| On the profitability of long-life customers in a noncontractual setting: An empirical investigation and implications for marketing WJ Reinartz, V Kumar Journal of marketing 64 (4), 17-35, 2000 | 2254 | 2000 |
| The impact of customer relationship characteristics on profitable lifetime duration WJ Reinartz, V Kumar Journal of marketing 67 (1), 77-99, 2003 | 1846 | 2003 |
| The mismanagement of customer loyalty. W Reinartz, V Kumar Harvard business review 80 (7), 86-94, 125, 2002 | 1690 | 2002 |
| Customer relationship management V Kumar, W Reinartz Springer-Verlag GmbH Germany, part of Springer Nature 2006, 2012, 2018, 2018 | 1631* | 2018 |
| Customer engagement as a new perspective in customer management PC Verhoef, WJ Reinartz, M Krafft Journal of service research 13 (3), 247-252, 2010 | 1573 | 2010 |
| Hybrid offerings: How manufacturing firms combine goods and services successfully W Ulaga, WJ Reinartz Journal of marketing 75 (6), 5-23, 2011 | 1416 | 2011 |
| Balancing acquisition and retention resources to maximize customer profitability W Reinartz, JS Thomas, V Kumar Journal of marketing 69 (1), 63-79, 2005 | 1181 | 2005 |
| Do intentions really predict behavior? Self-generated validity effects in survey research P Chandon, VG Morwitz, WJ Reinartz Journal of marketing 69 (2), 1-14, 2005 | 941 | 2005 |
| Creating enduring customer value V Kumar, W Reinartz Journal of marketing 80 (6), 36-68, 2016 | 933 | 2016 |
| How to sell services more profitably. W Reinartz, W Ulaga Harvard business review 86 (5), 90-6, 129, 2008 | 516 | 2008 |
| The impact of digital transformation on the retailing value chain W Reinartz, N Wiegand, M Imschloss International Journal of Research in Marketing 36 (3), 350-366, 2019 | 507 | 2019 |
| Retailing innovations in a globalizing retail market environment W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan Journal of Retailing 87, S53-S66, 2011 | 348 | 2011 |
| Seven barriers to customer equity management D Bell, J Deighton, WJ Reinartz, RT Rust, G Swartz Journal of service Research 5 (1), 77-85, 2002 | 306 | 2002 |
| Managing marketing channel multiplicity GH Van Bruggen, KD Antia, SD Jap, WJ Reinartz, F Pallas Journal of Service Research 13 (3), 331-340, 2010 | 253 | 2010 |
| Performance implications of adopting a customer-focused sales campaign V Kumar, R Venkatesan, W Reinartz Journal of Marketing 72 (5), 50-68, 2008 | 235 | 2008 |
| Getting the Most out of All your Customers. JS Thomas, W Reinartz, V Kumar Harvard Business Review 82 (7-8), 116-123, 2004 | 220 | 2004 |
| Digital transformation and value creation: Sea change ahead SK Reddy, W Reinartz NIM Marketing Intelligence Review 9 (1), 10-17, 2017 | 191 | 2017 |
| Does it pay to be real? Understanding authenticity in TV advertising M Becker, N Wiegand, WJ Reinartz Journal of Marketing 83 (1), 24-50, 2019 | 187 | 2019 |
