| Our apples are healthier than your apples: Deciphering the healthiness bias for domestic and foreign products J Gineikiene, BB Schlegelmilch, R Ruzeviciute Journal of International Marketing 24 (2), 80-99, 2016 | 55 | 2016 |
| Designed to s (m) ell: When scented advertising induces proximity and enhances appeal R Ruzeviciute, B Kamleitner, D Biswas Journal of Marketing Research 57 (2), 315-331, 2020 | 42 | 2020 |
| Attracting new customers to loyalty programs: The effectiveness of monetary versus nonmonetary loyalty programs R Ruzeviciute, B Kamleitner Journal of Consumer Behaviour 16 (6), e113-e124, 2017 | 34 | 2017 |
| From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands C Thürridl, B Kamleitner, R Ruzeviciute, S Süssenbach, S Dickert Journal of Business Research 107, 89-103, 2020 | 20 | 2020 |
| Transactions as trade-offs between costs and benefits B Kamleitner, R Ruzeviciute Routledge International Handbook of Consumer Psychology, 2017 | 3 | 2017 |
| This brand is mine: Brand psychological ownership as a distinct construct and powerful driver of consumer behavior B Kamleitner, S Süssenbach, C Thürridl, R Ruzeviciute ACR North American Advances, 2016 | 3 | 2016 |
| When “Global” Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation J Baršytė, R Ruzeviciute, P Neciunskas, BB Schlegelmilch Journal of International Marketing 31 (4), 23-35, 2023 | 2 | 2023 |
| Sniffing the distance: Scents can make objects appear closer R Ruzeviciute, B Kamleitner, Z Estes, D Biswas Journal of Environmental Psychology 91, 102104, 2023 | | 2023 |
| Food Matters: The Role of International (Marketing) Efforts in Addressing a Looming Climate Threat R Ruzeviciute, C Thürridl Journal of International Marketing 31 (3), 97-100, 2023 | | 2023 |
| I Smell It As If It Were Here: Can Scented Advertising Boost Product Appeal? R Ruzeviciute, B Kamleitner, D Biswas ACR North American Advances, 2017 | | 2017 |
| The Merits of Happy Consumption: Positive Affect and Psychological Ownership C Thürridl, B Kamleitner, R Ruzeviciute, S Süssenbach, S Dickert ACR North American Advances, 2017 | | 2017 |
| Transactions as tradeos between costs and benets B Kamleitner, R Ruzeviciute Routledge International Handbook of Consumer Psychology, 429-446, 2016 | | 2016 |
