Prof. Dr. Carsten Baumgarth
Prof. Dr. Carsten Baumgarth
HWR Berlin - Berlin School of Economics and Law
Verified email at cbaumgarth.net - Homepage
Title
Cited by
Cited by
Year
Markenpolitik: Markenwirkungen-Markenführung-Markencontrolling
C Baumgarth
Springer-Verlag, 2008
746*2008
Markenpolitik: Markenwirkungen-Markenführung-Markencontrolling
C Baumgarth
Springer-Verlag, 2008
744*2008
Brand orientation and market orientation—From alternatives to synergy
M Urde, C Baumgarth, B Merrilees
Journal of Business research 66 (1), 13-20, 2013
4452013
“Living the brand”: brand orientation in the business‐to‐business sector
C Baumgarth
European Journal of Marketing, 2010
3912010
How strong is the business-to-business brand in the workforce? An empirically-tested model of ‘internal brand equity’in a business-to-business setting
C Baumgarth, M Schmidt
Industrial Marketing Management 39 (8), 1250-1260, 2010
3802010
Replication research's disturbing trend
H Evanschitzky, C Baumgarth, R Hubbard, JS Armstrong
Journal of Business Research 60 (4), 411-415, 2007
3252007
Wirkungen des Co-Brandings: Erkenntnisse durch Mastertechnikpluralismus
C Baumgarth
Springer-Verlag, 2003
1612003
Wirkungen des Co-Brandings: Erkenntnisse durch Mastertechnikpluralismus
C Baumgarth
Springer-Verlag, 2003
1612003
Evaluations of co‐brands and spill‐over effects: Further empirical results
C Baumgarth
Journal of Marketing Communications 10 (2), 115-131, 2004
1592004
Brand orientation of museums: Model and empirical results
C Baumgarth
International Journal of Arts Management, 30-45, 2009
1472009
Brand orientation: Past, present, and future
C Baumgarth, B Merrilees, M Urde
Journal of marketing management 29 (9-10), 973-980, 2013
992013
Sales force impact on B‐to‐B brand equity: conceptual framework and empirical test
C Baumgarth, L Binckebanck
Journal of Product & Brand Management, 2011
912011
Markenpolitik: Markenwirkungen—Markenführung—Markenforschung
C Baumgarth
Springer-Verlag, 2013
632013
Ingredient Branding—Begriff und theoretische Begründung
H Freter, C Baumgarth
Moderne Markenführung, 455-480, 2005
542005
Methoden zur Markenfitanalyse
C Baumgarth
planung & analyse 27 (5), 48-51, 2000
502000
Pop-up-Stores im Modebereich–Erfolgsfaktoren einer vergänglichen Form der Kundeninspiration
C Baumgarth, OL Kastner
Marketing Review St. Gallen 29 (5), 34-45, 2012
492012
Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
HJ Schmidt, C Baumgarth
Journal of Brand Management, 1-16, 2018
472018
Is co-creation really a booster for brand equity? The role of co-creation in observer-based brand equity (OBBE)
S Kristal, C Baumgarth, C Behnke, J Henseler
Journal of Product & Brand Management, 2016
472016
CSR-Markenmanagement: Markenmodell und Best-Practice-Fälle am Beispiel der Bau-und Immobilienwirtschaft
C Baumgarth, L Binckebanck
Working Paper, 2011
442011
Markenführung von B-to-B-Marken
C Baumgarth
Handbuch Industriegütermarketing, 799-823, 2004
412004
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