Koen Pauwels

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Koautoren

Shuba SrinivasanbuBestätigte E-Mail-Adresse bei bu.edu
Randolph E. BucklinProfessor of Marketing, Peter W. Mullin Chair in Management, UCLA Anderson School, Los Angeles, CABestätigte E-Mail-Adresse bei anderson.ucla.edu
Michael TrusovUniversity of MarylandBestätigte E-Mail-Adresse bei umd.edu
Marnik DekimpeProfessor of Marketing, Tilburg UniversityBestätigte E-Mail-Adresse bei uvt.nl
Gokhan YildirimAssociate Professor of Marketing, Imperial College Business SchoolBestätigte E-Mail-Adresse bei imperial.ac.uk
Tammo BijmoltProfessor of Marketing Research, University of GroningenBestätigte E-Mail-Adresse bei rug.nl
Jaap E. WieringaUniversity of GroningenBestätigte E-Mail-Adresse bei rug.nl
Kusum L. AilawadiCharles Jordan 1911 TU'12 Professor of Marketing, Tuck School at DartmouthBestätigte E-Mail-Adresse bei dartmouth.edu
Anatoli COLICEVAssistant Professor of Marketing, Bocconi UniversityBestätigte E-Mail-Adresse bei unibocconi.it
Harald J. van HeerdeUniversity of New South WalesBestätigte E-Mail-Adresse bei unsw.edu.au
Oliver RutzAssistant Professor of Marketing, Foster School of Business, University of WashingtonBestätigte E-Mail-Adresse bei uw.edu
Raoul V. KüblerAssistant Professor of Marketing, Marketing Center Münster, University of MünsterBestätigte E-Mail-Adresse bei uni-muenster.de
Dave ReibsteinWhartonBestätigte E-Mail-Adresse bei wharton.upenn.edu
Allen WeissUniversity of Southern CaliforniaBestätigte E-Mail-Adresse bei marketingprofs.com
Rebecca J. SlotegraafNeal Gilliatt Chair in Marketing, Indiana UniversityBestätigte E-Mail-Adresse bei indiana.edu
Vincent NijsAssistant Professor of Marketing, Rady School of ManagementBestätigte E-Mail-Adresse bei rady.ucsd.edu
Scott A. NeslinProfessor of Marketing, Dartmouth CollegeBestätigte E-Mail-Adresse bei dartmouth.edu
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyBestätigte E-Mail-Adresse bei wiwi.uni-frankfurt.de
Bruce ClarkAssociate Professor, Marketing, Northeastern UniversityBestätigte E-Mail-Adresse bei neu.edu
Andreas KaplanProfessor | Dean | Rektor a.D. ESCP Business School Paris & BerlinBestätigte E-Mail-Adresse bei escp.eu

Koen Pauwels

Northeastern University

Bestätigte E-Mail-Adresse bei northeastern.edu - Startseite

marketing


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site M Trusov, RE Bucklin, K Pauwels Journal of marketing 73 (5), 90-102, 2009	3267	2009
New products, sales promotions, and firm value: The case of the automobile industry K Pauwels, J Silva-Risso, S Srinivasan, DM Hanssens LONG-TERM IMPACT OF MARKETING: A Compendium, 287-324, 2018	731	2018
Social media metrics—A framework and guidelines for managing social media K Peters, Y Chen, AM Kaplan, B Ognibeni, K Pauwels Journal of interactive marketing 27 (4), 281-298, 2013	664	2013
Private-label use and store loyalty KL Ailawadi, K Pauwels, JBEM Steenkamp Journal of marketing 72 (6), 19-30, 2008	610	2008
The long-term effects of price promotions on category incidence, brand choice, and purchase quantity K Pauwels, DM Hanssens, S Siddarth LONG-TERM IMPACT OF MARKETING: A Compendium, 235-286, 2018	598	2018
Product innovations, advertising, and stock returns S Srinivasan, K Pauwels, J Silva-Risso, DM Hanssens Journal of Marketing 73 (1), 24-43, 2009	451	2009
Who benefits from store brand entry? K Pauwels, S Srinivasan Marketing Science 23 (3), 364-390, 2004	445	2004
Do promotions benefit manufacturers, retailers, or both? S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe Management Science 50 (5), 617-629, 2004	348	2004
Building with bricks and mortar: The revenue impact of opening physical stores in a multichannel environment K Pauwels, SA Neslin Journal of Retailing 91 (2), 182-197, 2015	306	2015
Dashboards as a service: why, what, how, and what research is needed? K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ... Journal of service research 12 (2), 175-189, 2009	282	2009
Moving from free to fee: How online firms market to change their business model successfully K Pauwels, A Weiss Journal of Marketing 72 (3), 14-31, 2008	273	2008
Mind-set metrics in market response models: An integrative approach S Srinivasan, M Vanhuele, K Pauwels Journal of Marketing Research 47 (4), 672-684, 2010	251	2010
Does online information drive offline revenues?: only for specific products and consumer segments! K Pauwels, PSH Leeflang, ML Teerling, KRE Huizingh Journal of Retailing 87 (1), 1-17, 2011	233	2011
Practice Prize Paper—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression T Wiesel, K Pauwels, J Arts Marketing Science 30 (4), 604-611, 2011	219	2011
The impact of brand equity and innovation on the long-term effectiveness of promotions RJ Slotegraaf, K Pauwels Journal of Marketing Research 45 (3), 293-306, 2008	217	2008
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance R Bezawada, K Pauwels Journal of Marketing 77 (1), 31-51, 2013	215	2013
Winners and losers in a major price war HJ Van Heerde, E Gijsbrechts, K Pauwels Journal of Marketing Research 45 (5), 499-518, 2008	191	2008
How dynamic consumer response, competitor response, company support, and company inertia shape long-term marketing effectiveness K Pauwels Marketing Science 23 (4), 596-610, 2004	191	2004
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity S Srinivasan, OJ Rutz, K Pauwels Journal of the Academy of Marketing Science 44 (4), 440-453, 2016	180	2016
Retailer pricing and competitive effects P Kopalle, D Biswas, PK Chintagunta, J Fan, K Pauwels, BT Ratchford, ... Journal of Retailing 85 (1), 56-70, 2009	177	2009

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