George Franklin Watson IV
George Franklin Watson IV
Assistant Professor of Marketing, Portland State University - School of Business
Verified email at - Homepage
Cited by
Cited by
Building, measuring, and profiting from customer loyalty
GF Watson, JT Beck, CM Henderson, RW Palmatier
Journal of the academy of marketing science 43, 790-825, 2015
Dynamic relationship marketing
JZ Zhang, GF Watson Iv, RW Palmatier, RP Dant
Journal of marketing 80 (5), 53-75, 2016
Corporate sociopolitical activism and firm value
Y Bhagwat, NL Warren, JT Beck, GF Watson IV
Journal of marketing 84 (5), 1-21, 2020
The evolution of marketing channels: Trends and research directions
GF Watson IV, S Worm, RW Palmatier, S Ganesan
Journal of Retailing 91 (4), 546-568, 2015
Endogeneity and marketing strategy research: An overview
OJ Rutz, GF Watson
Journal of the Academy of Marketing Science 47, 479-498, 2019
International market entry strategies: Relational, digital, and hybrid approaches
GF Watson IV, S Weaven, H Perkins, D Sardana, RW Palmatier
Journal of International Marketing 26 (1), 30-60, 2018
Marketing ecosystem: An outside-in view for sustainable advantage
JZ Zhang, GF Watson IV
Industrial Marketing Management 88, 287-304, 2020
Customer relationships evolve so must your CRM strategy
JZ Zhang, GF Watson IV, RW Palmatier
MIT sloan management review 59 (3), 1-7, 2018
Unpacking loyalty: How conceptual differences shape the effectiveness of customer loyalty
G Watson IV, J Beck, C Henderson, R Palmatier
Marketing Science Institute Working Paper Series, 2013
Integrating Relationship Marketing and Lifecycle Perspectives: Strategies for Effective Relationship Migrations
JZ Zhang, GF Watson IV, RW Palmatier, RP Dant
Marketing Science Institute Working Paper Series, 13-121, 2013
Identifying Corporate Sociopolitical Activism in Corporate Twitter Posts
Y Bhagwat, NL Warren, JT Beck, GF Watson, C Hydock, N Paharia, ...
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