Girish Mallapragada
Girish Mallapragada
Weimer Faculty Fellow, Kelley School of Business, Indiana University
Verified email at - Homepage
Cited by
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Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems
R Grewal, GL Lilien, G Mallapragada
Management Science 52 (7), 1043-1056, 2006
Exploring the Effects of What (Product) and Where (Website) Characteristics on Online Shopping Behavior
G Mallapragada, SR Chandukala, Q Liu
Journal of Marketing 80 (2), 21-38, 2016
User-generated open source products: Founder's social capital and time to product release
G Mallapragada, R Grewal, G Lilien
Marketing Science 31 (3), 474-492, 2012
Environments, Unobserved Heterogeneity, and the Effect of Market Orientation on Outcomes for High-tech Firms
R Grewal, M Chandrashekaran, JL Johnson, G Mallapragada
Journal of the Academy of Marketing Science 41 (2), 206-233, 2013
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship
R Grewal, A Kumar, G Mallapragada, A Saini
Journal of Marketing Research 50 (3), 378-398, 2013
Corporate Board Interlocks and New Product Introductions
R Srinivasan, S Wuyts, G Mallapragada
Journal of Marketing 82 (1), 132-148, 2018
Virtual Interorganizational Relationships in Business-to-Business Electronic Markets: Heterogeneity in the Effects of Organizational Interdependence on Relational Outcomes
G Mallapragada, R Grewal, R Mehta, R Dharwadkar
Journal of the Academy of Marketing Science 43 (5), 610-628, 2015
Innovativeness as an Unintended Outcome of Franchising: Insights From Restaurant Chains
G Mallapragada, R Srinivasan
Decision Sciences 48 (6), 1164-1197, 2017
Born to win? How foundational network structure affects the success of open source development projects
G Mallapragada, R Grewal, G Lilien
ISBM Report, 3-2008, 2008
Being Open in a Closed World: Essays on Innovation in Open Source Networks
G Mallapragada
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements
BL Fossen, G Mallapragada, A De
Marketing Science, 2020
Strategic Emphasis and a Firm’s Choice of Governance Mode: The Moderating Role of Internal Leadership & External Monitoring
R Bommaraju, G Mallapragada, K Pedada
Available at SSRN 3612429, 2020
On the Strategic Vision of Rajan Varadarajan: A Commentary on Selected Works
G Mallapragada, R Grewal
Legends in Strategic Marketing: Rajan Varadarajan 3, 2018
Peer Review and Research Impact
G Mallapragada, N Lahiri, A Nerkar
Customer Needs and Solutions 3 (1), 29-41, 2016
Which Technologies are Included in Patent Pools? How Market and Social Factors Impact Selection
AM Joshi, A Nerkar, G Mallapragada
Academy of Management Proceedings 2014 (1), 13828, 2014
Stocking the Patent Pool: What Do Firms Offer for Licensing and Why?
AM Joshi, A Nerkar, G Mallapragada
Academy of Management Proceedings, 2012
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