| Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems R Grewal, GL Lilien, G Mallapragada Management Science 52 (7), 1043-1056, 2006 | 593 | 2006 |
| Exploring the Effects of What (Product) and Where (Website) Characteristics on Online Shopping Behavior G Mallapragada, SR Chandukala, Q Liu Journal of Marketing 80 (2), 21-38, 2016 | 119 | 2016 |
| User-generated open source products: Founder's social capital and time to product release G Mallapragada, R Grewal, G Lilien Marketing Science 31 (3), 474-492, 2012 | 82 | 2012 |
| Environments, Unobserved Heterogeneity, and the Effect of Market Orientation on Outcomes for High-tech Firms R Grewal, M Chandrashekaran, JL Johnson, G Mallapragada Journal of the Academy of Marketing Science 41 (2), 206-233, 2013 | 61 | 2013 |
| Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship R Grewal, A Kumar, G Mallapragada, A Saini Journal of Marketing Research 50 (3), 378-398, 2013 | 55 | 2013 |
| Corporate Board Interlocks and New Product Introductions R Srinivasan, S Wuyts, G Mallapragada Journal of Marketing 82 (1), 132-148, 2018 | 24 | 2018 |
| Virtual Interorganizational Relationships in Business-to-Business Electronic Markets: Heterogeneity in the Effects of Organizational Interdependence on Relational Outcomes G Mallapragada, R Grewal, R Mehta, R Dharwadkar Journal of the Academy of Marketing Science 43 (5), 610-628, 2015 | 16 | 2015 |
| Innovativeness as an Unintended Outcome of Franchising: Insights From Restaurant Chains G Mallapragada, R Srinivasan Decision Sciences 48 (6), 1164-1197, 2017 | 10 | 2017 |
| Born to win? How foundational network structure affects the success of open source development projects G Mallapragada, R Grewal, G Lilien ISBM Report, 3-2008, 2008 | 5* | 2008 |
| Being Open in a Closed World: Essays on Innovation in Open Source Networks G Mallapragada | 1 | 2007 |
| Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements BL Fossen, G Mallapragada, A De Marketing Science, 2020 | | 2020 |
| Strategic Emphasis and a Firm’s Choice of Governance Mode: The Moderating Role of Internal Leadership & External Monitoring R Bommaraju, G Mallapragada, K Pedada Available at SSRN 3612429, 2020 | | 2020 |
| On the Strategic Vision of Rajan Varadarajan: A Commentary on Selected Works G Mallapragada, R Grewal Legends in Strategic Marketing: Rajan Varadarajan 3, 2018 | | 2018 |
| Peer Review and Research Impact G Mallapragada, N Lahiri, A Nerkar Customer Needs and Solutions 3 (1), 29-41, 2016 | | 2016 |
| Which Technologies are Included in Patent Pools? How Market and Social Factors Impact Selection AM Joshi, A Nerkar, G Mallapragada Academy of Management Proceedings 2014 (1), 13828, 2014 | | 2014 |
| Stocking the Patent Pool: What Do Firms Offer for Licensing and Why? AM Joshi, A Nerkar, G Mallapragada Academy of Management Proceedings, 2012 | | 2012 |
Rajdeep GrewalTownsend Family Distinguished Professor of Marketing, University of North Carolina at Chapel HillVerified email at kenan-flagler.unc.edu
