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Girish Mallapragada
Girish Mallapragada
Weimer Faculty Fellow, Associate Professor of Marketing, Kelley School of Business, Indiana
Verified email at indiana.edu - Homepage
Title
Cited by
Cited by
Year
Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems
R Grewal, GL Lilien, G Mallapragada
Management Science 52 (7), 1043-1056, 2006
7192006
Exploring the Effects of What (Product) and Where (Website) Characteristics on Online Shopping Behavior
G Mallapragada, SR Chandukala, Q Liu
Journal of Marketing 80 (2), 21-38, 2016
2252016
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release
G Mallapragada, R Grewal, G Lilien
Marketing Science 31 (3), 474-492, 2012
1082012
Corporate Board Interlocks and New Product Introductions
R Srinivasan, S Wuyts, G Mallapragada
Journal of Marketing 82 (1), 132-148, 2018
982018
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship
R Grewal, A Kumar, G Mallapragada, A Saini
Journal of Marketing Research 50 (3), 378-398, 2013
832013
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms
R Grewal, M Chandrashekaran, JL Johnson, G Mallapragada
Journal of the Academy of Marketing Science 41 (2), 206-233, 2013
832013
Virtual interorganizational relationships in business-to-business electronic markets: Heterogeneity in the effects of organizational interdependence on relational outcomes
G Mallapragada, R Grewal, R Mehta, R Dharwadkar
Journal of the Academy of Marketing Science 43 (5), 610-628, 2015
262015
Innovativeness as an Unintended Outcome of Franchising: Insights From Restaurant Chains
G Mallapragada, R Srinivasan
Decision Sciences 48 (6), 1164-1197, 2017
232017
Interfirm collaboration and exchange relationships: An agenda for future research
SB Borah, G Mallapragada, R Bommaraju, R Venkatesan, T Thongpapanl
International Journal of Research in Marketing 39 (2), 603-618, 2022
152022
Do Backer Affiliations Help or Hurt Crowdfunding Success?
KB Herd, G Mallapragada, V Narayan
Journal of Marketing 86 (5), 117-134, 2022
142022
Impact of Political Television Advertisements on Viewers’ Response to Subsequent Advertisements
BL Fossen, G Mallapragada, A De
Marketing Science 40 (2), 305-324, 2021
132021
The impact of social capital and transaction efficacy on salesperson performance
G Mallapragada, A Gupta, B Josephson
Production and Operations Management 31 (9), 3525-3542, 2022
62022
Born to win? How foundational network structure affects the success of open source development projects
G Mallapragada, R Grewal, G Lilien
ISBM Report, 3-2008, 2008
5*2008
Being Open in a Closed World: Essays on Innovation in Open Source Networks
G Mallapragada
12007
Navigating Geopolitical Turmoil: Corporate Responses to the Ukraine War and Its Impact on Consumer Mindset
S Ganesan, G Mallapragada
Journal of Public Policy and Marketing (Forthcoming in Special Issue on …, 2024
2024
Navigating Open Innovation
R Slotegraaf, G Mallapragada
The PDMA Handbook of New Product Development, 4th Edition (Editors: Ludwig …, 2023
2023
Bridging Gaps: Marketing in an Age of Disruption
S Blanchard, A Epp, G Mallapragada
2020 AMA Summer Academic Conference, 2020
2020
On the Strategic Vision of Rajan Varadarajan
G Mallapragada, R Grewal
Legends in Strategic Marketing: Rajan Varadarajan 3, 2018
2018
Peer Review and Research Impact
G Mallapragada, N Lahiri, A Nerkar
Customer Needs and Solutions 3 (1), 29-41, 2016
2016
Which Technologies are Included in Patent Pools? How Market and Social Factors Impact Selection
AM Joshi, A Nerkar, G Mallapragada
Academy of Management Proceedings 2014 (1), 13828, 2014
2014
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Articles 1–20