| Measuring customer based beverage brand equity: Investigating the relationship between perceived quality, brand awareness, brand image, and brand loyalty S Saleem, RM Umar Canadian Center of Science and Education (CCSE), 2015 | 116 | 2015 |
| Recycling habits and environmental responses to fast-fashion consumption: Enhancing the theory of planned behavior to predict Generation Y consumers’ purchase decisions MC Mason, R Pauluzzo, RM Umar Waste Management 139, 146-157, 2022 | 76 | 2022 |
| Conceptualizing and measuring perceived quality, brand awareness, and brand image composition of brand loyalty S Saleem, SU Rahman, RM Umar International Journal of Marketing Studies 7 (1), 66-77, 2015 | 29 | 2015 |
| Impact of organizational justice on customer satisfaction in the hospitality industry of Pakistan: The moderating role of uncertainty avoidance RM Umar, S Saleem, RI Majoka Journal of Foodservice Business Research 20 (1), 50-64, 2017 | 11 | 2017 |
| Effect of consumption values on consumer behavior: a Meta-analysis MC Mason, S Oduro, RM Umar, G Zamparo Marketing Intelligence & Planning, 2023 | 5 | 2023 |
| Employee emotional competence and service recovery satisfaction: the mediating role of consumer forgiveness RM Umar, S Saleem British Food Journal 124 (13), 445-459, 2022 | 5 | 2022 |
| Knowledge Sharing and Affective Commitment: Mediating Role of Trust between Knowledge Sender and Receiver M Ahmad, I Mushtaq, RM Umar Journal of Management and Research (JMR) 6 (2), 1-18, 2019 | 4 | 2019 |
| A netnography study on memorable cultural tourism experiences: Insights from asian cultural heritage site tourists S Saleem, RM Umar Journal of Promotion Management 29 (2), 280-303, 2023 | 3 | 2023 |
| Role of theory of consumption values in consumer consumption behavior: a review and Agenda S Bahoo, RM Umar, MC Mason, G Zamparo The International Review of Retail, Distribution and Consumer Research, 2023 | | 2023 |
| Opportunities in difficulties: customer emotional and behavioral response toward environmental issues and hospitality failures. RM Umar Università degli Studi di Udine, 2023 | | 2023 |
| Service recovery efforts' influence on consumers' desire to reciprocate and forgiveness: the mediating role of perceived justice RM Umar South Asian Journal of Marketing, 2022 | | 2022 |
| Some Emerging Research Areas in Marketing RM Umar, S Saleem, H Usman | | 2012 |
Salman SaleemTampere University of Applied SciencesBestätigte E-Mail-Adresse bei tuni.fi
