| Time-inconsistent preferences and consumer self-control SJ Hoch, GF Loewenstein Journal of consumer research 17 (4), 492-507, 1991 | 2327 | 1991 |
| Managing what consumers learn from experience SJ Hoch, J Deighton Journal of marketing 53 (2), 1-20, 1989 | 1753 | 1989 |
| Consumer learning: Advertising and the ambiguity of product experience SJ Hoch, YW Ha Journal of consumer research 13 (2), 221-233, 1986 | 1510 | 1986 |
| When do private labels succeed? SJ Hoch, S Banerji MIT Sloan Management Review 34 (4), 57, 1993 | 1194 | 1993 |
| Consuming impulses. DW Rook, SJ Hoch Advances in consumer research 12 (1), 1985 | 1150 | 1985 |
| Why store brand penetration varies by retailer SK Dhar, SJ Hoch Marketing science 16 (3), 208-227, 1997 | 978 | 1997 |
| Shelf management and space elasticity X Dreze, SJ Hoch, ME Purk Journal of retailing 70 (4), 301-326, 1994 | 970 | 1994 |
| Determinants of store-level price elasticity SJ Hoch, BD Kim, AL Montgomery, PE Rossi Journal of marketing Research 32 (1), 17-29, 1995 | 839 | 1995 |
| Product experience is seductive SJ Hoch Journal of consumer research 29 (3), 448-454, 2002 | 797 | 2002 |
| Database models and managerial intuition: 50% model+ 50% manager RC Blattberg, SJ Hoch Management science 36 (8), 887-899, 1990 | 771 | 1990 |
| The variety of an assortment SJ Hoch, ET Bradlow, B Wansink Marketing Science 18 (4), 527-546, 1999 | 770 | 1999 |
| How should national brands think about private labels? SJ Hoch MIT Sloan Management Review, 1996 | 756 | 1996 |
| Low-involvement learning: Memory without evaluation SA Hawkins, SJ Hoch Journal of consumer research 19 (2), 212-225, 1992 | 717 | 1992 |
| An anchoring and adjustment model of purchase quantity decisions B Wansink, RJ Kent, SJ Hoch Journal of Marketing Research 35 (1), 71-81, 1998 | 667 | 1998 |
| Positioning of store brands S Sayman, SJ Hoch, JS Raju Marketing science 21 (4), 378-397, 2002 | 657 | 2002 |
| EDLP, Hi-Lo, and margin arithmetic SJ Hoch, X Dreze, ME Purk Journal of marketing 58 (4), 16-27, 1994 | 598 | 1994 |
| Effective category management depends on the role of the category☆ SK Dhar, SJ Hoch, N Kumar Journal of Retailing 77 (2), 165-184, 2001 | 528 | 2001 |
| Counterfactual reasoning and accuracy in predicting personal events. SJ Hoch Journal of Experimental Psychology: Learning, Memory, and Cognition 11 (4), 719, 1985 | 516 | 1985 |
| Spending time versus spending money EM Okada, SJ Hoch Journal of consumer research 31 (2), 313-323, 2004 | 478 | 2004 |
| Perceived consensus and predictive accuracy: The pros and cons of projection. SJ Hoch Journal of personality and social psychology 53 (2), 221, 1987 | 458 | 1987 |
