Mark Forehand
Cited by
Cited by
When is honesty the best policy? The effect of stated company intent on consumer skepticism
MR Foreh, S Grier
Journal of consumer psychology 13 (3), 349-356, 2003
Identity salience and the influence of differential activation of the social self-schema on advertising response.
MR Forehand, R Deshpandé, A Reed II
Journal of Applied psychology 87 (6), 1086, 2002
What we see makes us who we are: Priming ethnic self-awareness and advertising response
MR Forehand, R Deshpandé
Journal of Marketing Research 38 (3), 336-348, 2001
Identity-based consumer behavior
A Reed II, MR Forehand, S Puntoni, L Warlop
International Journal of Research in Marketing 29 (4), 310-321, 2012
Ad schema incongruity as elicitor of ethnic self-awareness and differential advertising response
CV Dimofte, MR Forehand, R Deshpande
Journal of Advertising 32 (4), 7-17, 2003
Implicit assimilation and explicit contrast: A set/reset model of response to celebrity voice-overs
MR Forehand, A Perkins
Journal of consumer research 32 (3), 435-441, 2005
A framework for disseminating evidence-based health promotion practices
JR Harris, A Cheadle, PA Hannon, P Lichiello, M Forehand, E Mahoney, ...
Preventing chronic disease 9, 2012
Implicit self-referencing: The effect of nonvolitional self-association on brand and product attitude
AW Perkins, MR Forehand
Journal of Consumer Research 39 (1), 142-156, 2012
Family background variables as instruments for education in income regressions: A Bayesian analysis
L Hoogerheide, JH Block, R Thurik
Economics of Education Review 31 (5), 515-523, 2012
Measuring the nonconscious
A Perkins, M Forehand, A Greenwald, D Maison
Handbook of consumer psychology, 461-476, 2008
Riding coattails: When co-branding helps versus hurts less-known brands
M Cunha Jr, MR Forehand, JW Angle
Journal of Consumer Research 41 (5), 1284-1300, 2015
Extending overjustification: The effect of perceived reward-giver intention on response to rewards.
MR Forehand
Journal of Applied Psychology 85 (6), 919, 2000
Endorsements as Voting Cues: Heuristic and Systematic Processing in Initiative Elections1
M Forehand, J Gastil, MA Smith
Journal of Applied Social Psychology 34 (11), 2215-2231, 2004
An interpretive frame model of identity-dependent learning: The moderating role of content-state association
KR Mercurio, MR Forehand
Journal of Consumer Research 38 (3), 555-577, 2011
The ebb and flow of consumer identities: The role of memory, emotions and threats
A Reed II, MR Forehand
Current Opinion in Psychology 10, 94-100, 2016
Self-identity and consumer behavior
J Escalas, K White, JJ Argo, J Sengupta, C Townsend, S Sood, MK Ward, ...
Journal of Consumer Research 39 (5), xv-xviii, 2013
On self-referencing differences in judgment and choice
S Sood, M Forehand
Organizational Behavior and Human Decision Processes 98 (2), 144-154, 2005
Decomposing the implicit self–concept: the relative influence of semantic meaning and valence on attribute self–association
AW Perkins, MR Forehand
Social Cognition 24 (4), 387-408, 2006
Barriers to and facilitators of alcohol use disorder pharmacotherapy in primary care: a qualitative study in five VA clinics
EC Williams, CE Achtmeyer, JP Young, D Berger, G Curran, KA Bradley, ...
Journal of general internal medicine 33 (3), 258-267, 2018
Tu Amigo Pepe: evaluation of a multi-media marketing campaign that targets young Latino immigrant MSM with HIV testing messages
R Solorio, P Norton-Shelpuk, M Forehand, D Montaño, J Stern, J Aguirre, ...
AIDS and Behavior 20 (9), 1973-1988, 2016
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