William J Montford
William J Montford
Assistant Professor, Jacksonville University
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
How gender and financial self‐efficacy influence investment risk taking
W Montford, RE Goldsmith
International Journal of Consumer Studies 40 (1), 101-106, 2016
When companies do good, are their products good for you? How corporate social responsibility creates a health halo
J Peloza, C Ye, WJ Montford
Journal of Public Policy & Marketing 34 (1), 19-31, 2015
Religion's influence on the financial well‐being of consumers: a conceptual framework and research agenda
S Sarofim, E Minton, A Hunting, DE Bartholomew, S Zehra, W Montford, ...
Journal of Consumer Affairs 54 (3), 1028-1061, 2020
The impact of implicit self-theories and loss salience on financial risk
WJ Montford, RB Leary, DM Nagel
Journal of Business Research 99, 1-11, 2019
No pain, no gain: how PACE information attenuates consumption
WJ Montford, J Peloza, RE Goldsmith
Journal of Consumer Marketing, 2017
The impact of masculinity stress on preferences and willingness-to-pay for red meat
RMD Mesler, RB Leary, WJ Montford
Appetite 171, 105729, 2022
The relationships between masculine gender role discrepancy, discrepancy stress and men's health-related behavior
RMD Mesler, RB Leary, WJ Montford
Personality and Individual Differences 184, 111205, 2022
Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes
RB Leary, RMD Mesler, B Simpson, MD Meng, W Montford
Journal of Consumer Affairs, 2022
The effects of implicit firm theory on customer engagement and firm-related judgments
RB Leary, T Burnham, W Montford
Journal of Consumer Marketing, 2021
Informing consumer decision-making: Two empirical studies
WJ Montford IV
The Florida State University, 2016
Mediation: A Review and Analysis of the Approaches for Discovering Mediating Relationships
WJ Montford, RE Goldsmith
The Influence of Descriptive Norms on Investment Risk
WJ Montford, RE Goldsmith
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