| Topic modeling in marketing: recent advances and research opportunities M Reisenbichler, T Reutterer Journal of Business Economics 89 (3), 327-356, 2019 | 144 | 2019 |
| Frontiers: Supporting content marketing with natural language generation M Reisenbichler, T Reutterer, DA Schweidel, D Dan Marketing Science 41 (3), 441-452, 2022 | 55 | 2022 |
| Leveraging AI for content generation: A customer equity perspective DA Schweidel, M Reisenbichler, T Reutterer, K Zhang Artificial Intelligence in Marketing, 125-145, 2023 | 11 | 2023 |
| Automated Alignment: Guiding Visual Generative AI for Brand Building and Customer Engagement T Jansen, M Heitmann, M Reisenbichler, DA Schweidel Available at SSRN 4656622, 2023 | 1 | 2023 |
| Applying Large Language Models to Sponsored Search Advertising M Reisenbichler, T Reutterer, DA Schweidel MSI Working Paper Series, 2023 | 1* | 2023 |
| Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts DA Schweidel, M Reisenbichler, T Reutterer Generative AI, 24, 0 | | |
