| The verbal and visual components of package design R Rettie, C Brewer Journal of product & brand management 9 (1), 56-70, 2000 | 754 | 2000 |
| An exploration of flow during Internet use R Rettie Internet research 11 (2), 103-113, 2001 | 404 | 2001 |
| Online grocery shopping: the influence of situational factors C Hand, F Dall'Olmo Riley, P Harris, J Singh, R Rettie European journal of Marketing 43 (9/10), 1205-1219, 2009 | 374 | 2009 |
| Marketing social norms: social marketing and the ‘social norm approach’ K Burchell, R Rettie, K Patel Journal of Consumer behaviour 12 (1), 1-9, 2013 | 325 | 2013 |
| Normalising green behaviours: A new approach to sustainability marketing R Rettie, K Burchell, D Riley Journal of marketing management 28 (3-4), 420-444, 2012 | 325 | 2012 |
| Connectedness, awareness and social presence R Rettie | 325 | 2003 |
| Text message advertising: Response rates and branding effects R Rettie, U Grandcolas, B Deakins Journal of targeting, measurement and analysis for marketing 13, 304-312, 2005 | 299 | 2005 |
| Mobile phone communication: Extending Goffman to mediated interaction R Rettie Sociology 43 (3), 421-438, 2009 | 296 | 2009 |
| Adoption and usage of m-commerce: A cross-cultural comparison of Hong Kong and the United Kingdom P Harris, R Rettie, CK Cheung Journal of Electronic Commerce Research 6 (3), 210-224, 2005 | 282 | 2005 |
| An evaluation of e-mail marketing and factors affecting response L Chittenden, R Rettie Journal of Targeting, Measurement and analysis for Marketing 11, 203-217, 2003 | 250 | 2003 |
| Social normalisation: Using marketing to make green normal R Rettie, K Burchell, C Barnham Journal of consumer behaviour 13 (1), 9-17, 2014 | 161 | 2014 |
| Web survey bias: sample or mode effect? U Grandcolas, R Rettie, K Marusenko Journal of marketing management 19 (5-6), 541-561, 2003 | 158 | 2003 |
| Mobile phones as network capital: facilitating connections R Rettie Mobilities 3 (2), 291-311, 2008 | 139 | 2008 |
| The role of situational variables in online grocery shopping in the UK H Robinson, F Dall'Olmo Riley, R Rettie, G Rolls-Willson The Marketing Review 7 (1), 89-106, 2007 | 128 | 2007 |
| Householder engagement with energy consumption feedback: the role of community action and communications K Burchell, R Rettie, TC Roberts Energy Policy 88, 178-186, 2016 | 125 | 2016 |
| Community energy and equity: The distributional implications of a transition to a decentralised electricity system VCA Johnson, S Hall, J Barton, D Emanuel-Yusuf, N Longhurst, ... People, Place and Policy 8 (3), 149-167, 2014 | 121 | 2014 |
| Is social norms marketing effective? A case study in domestic electricity consumption T Harries, R Rettie, M Studley, K Burchell, S Chambers European Journal of Marketing 47 (9), 1458-1475, 2013 | 119 | 2013 |
| Presence and embodiment in mobile phone communication R Rettie PsychNology Journal 3 (1), 16-34, 2005 | 119 | 2005 |
| Effectiveness of a smartphone app in increasing physical activity amongst male adults: a randomised controlled trial T Harries, P Eslambolchilar, R Rettie, C Stride, S Walton, ... BMC public health 16, 1-10, 2016 | 103 | 2016 |
| The web motivation inventory: replication, extension and application to internet advertising S Rodgers, Y Wang, R Rettie, F Alpert International Journal of Advertising 26 (4), 447-476, 2007 | 102 | 2007 |
