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Maximilian Lude
Maximilian Lude
TUM School of Management, Technical University Munich
Bestätigte E-Mail-Adresse bei tum.de
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Zitiert von
Zitiert von
Jahr
Why the family business brand matters: Brand authenticity and the family firm trust inference
M Lude, R Prügl
Journal of Business Research 89, 121-134, 2018
982018
Risky decisions and the family firm bias: An experimental study based on prospect theory
M Lude, R Prügl
Entrepreneurship Theory and Practice 43 (2), 386-408, 2019
392019
Exploring the role of family firm identity and market focus on the heterogeneity of family business branding strategies
IC Botero, D Spitzley, M Lude, R Prügl
The Palgrave handbook of heterogeneity among family firms, 909-932, 2019
172019
Effects of communicating the family firm status on brand perception: Insights from an experimental study
M Lude, R Prügl
European Academy of Management, 2016
102016
Experimental studies in family business research
M Lude, R Prügl
Journal of Family Business Strategy 12 (1), 100361, 2021
72021
Discovering the ‘since effect’–how communicating the company age affects consumers’ brand perception
S Beck, M Lude, R Prügl
45th European Marketing Academy Conference EMAC 98, 2016
62016
Love is in the air. Consumers' perception of products from firms signaling their family nature
N Rauschendorfer, R Prügl, M Lude
Psychology & Marketing 39 (1), 239-249, 2022
32022
Crisis Favors the Prepared Firm: How Organizational Ambidexterity Relates to Perceptions of Organizational Resilience
L Bechthold, M Lude, R Prügl
Resiliency Models and Addressing Future Risks for Family Firms in the …, 2021
12021
Appell zu einem mutigeren Markenauftritt von Familienunternehmen–Der Einfluss der Markengovernance auf die Markenwahrnehmung
M Lude
Schriftenreihe des Friedrichshafener Institut für Familienunternehmen 5, 26-33, 2015
12015
Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis
MJ Lude, DI Spitzley, R Prugl, N Rauschendorfer
Academy of Management Proceedings 2019 (1), 15003, 2019
2019
All We Need is Love. Do We? How and Why a Family Firm Background Affects Consumer’s Perception
N Rauschendorfer, DI Spitzley, MJ Lude
Academy of Management Proceedings 2019 (1), 17097, 2019
2019
“The” Family Firm Effect: Unraveling the Effects of the Family Firm Signal on Various Stakeholders
MJ Lude
Zeppelin Universität Friedrichshafen, 2018
2018
„Weißt du wieviel Sternlein stehen?“ Was Sterne und Bewertungen bewirken können – Einblicke in die Gesetze des digitalen Ökosystems „AppStore“.
G Jourdan, M Lude, R Prügl
http://www.marke41.de/sites/default/files/media/autoren-pdf/wieviel …, 2017
2017
STARTED FROM THE BOTTOM NOW WE’RE HERE
D Reinhard, MA Prügl, M Lude
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