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Maximilian Lude
Maximilian Lude
Tomorrow University
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Titel
Zitiert von
Zitiert von
Jahr
Why the family business brand matters: Brand authenticity and the family firm trust inference
M Lude, R Prügl
Journal of Business Research 89, 121-134, 2018
1842018
Risky decisions and the family firm bias: An experimental study based on prospect theory
M Lude, R Prügl
Entrepreneurship Theory and Practice 43 (2), 386-408, 2019
812019
Love is in the air. Consumers' perception of products from firms signaling their family nature
N Rauschendorfer, R Prügl, M Lude
Psychology & Marketing 39 (1), 239-249, 2022
412022
Experimental studies in family business research
M Lude, R Prügl
Journal of Family Business Strategy 12 (1), 100361, 2021
322021
Exploring the role of family firm identity and market focus on the heterogeneity of family business branding strategies
IC Botero, D Spitzley, M Lude, R Prügl
The Palgrave handbook of heterogeneity among family firms, 909-932, 2019
302019
Effects of communicating the family firm status on brand perception: Insights from an experimental study
M Lude, R Prügl
European Academy of Management, 2016
112016
Discovering the ‘since effect’–how communicating the company age affects consumers’ brand perception
S Beck, M Lude, R Prügl
45th European Marketing Academy Conference EMAC, Oslo 98, 2016
72016
Crisis favors the prepared firm: how organizational ambidexterity relates to perceptions of organizational resilience
L Bechthold, M Lude, R Prügl
Resiliency Models and Addressing Future Risks for Family Firms in the …, 2021
62021
Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States
P Jaufenthaler, O Koll, M Lude, R Prügl
Family Business Review 36 (4), 352-374, 2023
42023
Who let the dogs out? How underdog biographies told by family firms affect consumers’ brand attitude
M Lude, R Prügl, N Rauschendorfer
Journal of Product & Brand Management 32 (5), 774-787, 2023
12023
Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis
MJ Lude, DI Spitzley, R Prugl, N Rauschendorfer
Academy of Management Proceedings 2019 (1), 15003, 2019
2019
All We Need is Love. Do We? How and Why a Family Firm Background Affects Consumer’s Perception
N Rauschendorfer, DI Spitzley, MJ Lude
Academy of Management Proceedings 2019 (1), 17097, 2019
2019
“The” Family Firm Effect: Unraveling the Effects of the Family Firm Signal on Various Stakeholders
MJ Lude
Zeppelin Universität Friedrichshafen, 2018
2018
„Weißt du wieviel Sternlein stehen?“ Was Sterne und Bewertungen bewirken können – Einblicke in die Gesetze des digitalen Ökosystems „AppStore“.
G Jourdan, M Lude, R Prügl
http://www.marke41.de/sites/default/files/media/autoren-pdf/wieviel …, 2017
2017
Appell zu einem mutigeren Markenauftritt von Familienunternehmen–Der Einfluss der Markengovernance auf die Markenwahrnehmung
M Lude
Schriftenreihe des Friedrichshafener Institut für Familienunternehmen 5, 26-33, 2015
2015
STARTED FROM THE BOTTOM NOW WE’RE HERE
D Reinhard, MA Prügl, M Lude
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