| Why the family business brand matters: Brand authenticity and the family firm trust inference M Lude, R Prügl Journal of Business Research 89, 121-134, 2018 | 165 | 2018 |
| Risky decisions and the family firm bias: An experimental study based on prospect theory M Lude, R Prügl Entrepreneurship Theory and Practice 43 (2), 386-408, 2019 | 72 | 2019 |
| Love is in the air. Consumers' perception of products from firms signaling their family nature N Rauschendorfer, R Prügl, M Lude Psychology & Marketing 39 (1), 239-249, 2022 | 33 | 2022 |
| Exploring the role of family firm identity and market focus on the heterogeneity of family business branding strategies IC Botero, D Spitzley, M Lude, R Prügl The Palgrave handbook of heterogeneity among family firms, 909-932, 2019 | 29 | 2019 |
| Experimental studies in family business research M Lude, R Prügl Journal of Family Business Strategy 12 (1), 100361, 2021 | 26 | 2021 |
| Effects of communicating the family firm status on brand perception: Insights from an experimental study M Lude, R Prügl European Academy of Management, 2016 | 12 | 2016 |
| Discovering the ‘since effect’–how communicating the company age affects consumers’ brand perception S Beck, M Lude, R Prügl 45th European Marketing Academy Conference EMAC 98, 2016 | 7 | 2016 |
| Crisis favors the prepared firm: how organizational ambidexterity relates to perceptions of organizational resilience L Bechthold, M Lude, R Prügl Resiliency Models and Addressing Future Risks for Family Firms in the …, 2021 | 5 | 2021 |
| Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States P Jaufenthaler, O Koll, M Lude, R Prügl Family Business Review 36 (4), 352-374, 2023 | 1 | 2023 |
| Who let the dog’s out? How underdog biographies told by family firms affect consumers’ brand attitude M Lude, R Prügl, N Rauschendorfer Journal of Product & Brand Management, 2023 | | 2023 |
| Bad Boys, Bad Boys, Whatcha Gonna Do…? The Fall of Brand Trust in Family Firms Following a Crisis MJ Lude, DI Spitzley, R Prugl, N Rauschendorfer Academy of Management Proceedings 2019 (1), 15003, 2019 | | 2019 |
| All We Need is Love. Do We? How and Why a Family Firm Background Affects Consumer’s Perception N Rauschendorfer, DI Spitzley, MJ Lude Academy of Management Proceedings 2019 (1), 17097, 2019 | | 2019 |
| “The” Family Firm Effect: Unraveling the Effects of the Family Firm Signal on Various Stakeholders MJ Lude Zeppelin Universität Friedrichshafen, 2018 | | 2018 |
| „Weißt du wieviel Sternlein stehen?“ Was Sterne und Bewertungen bewirken können – Einblicke in die Gesetze des digitalen Ökosystems „AppStore“. G Jourdan, M Lude, R Prügl http://www.marke41.de/sites/default/files/media/autoren-pdf/wieviel …, 2017 | | 2017 |
| Appell zu einem mutigeren Markenauftritt von Familienunternehmen–Der Einfluss der Markengovernance auf die Markenwahrnehmung M Lude Schriftenreihe des Friedrichshafener Institut für Familienunternehmen 5, 26-33, 2015 | | 2015 |
| STARTED FROM THE BOTTOM NOW WE’RE HERE D Reinhard, MA Prügl, M Lude | | |
Reinhard Prügl | FIF | www.zu.de/fifFIF & Chair of Innovation, Technology and Entrepreneurship (CITE) @ Zeppelin UniversityBestätigte E-Mail-Adresse bei zu.de
