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Stijn M.J. van Osselaer
Stijn M.J. van Osselaer
S.C. Johnson Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell University
Verified email at cornell.edu - Homepage
Title
Cited by
Cited by
Year
A Connectionist Model of Brand–Quality Associations
C Janiszewski, SMJ Van Osselaer
Journal of Marketing Research 37 (3), 331-350, 2000
5572000
Consumer learning and brand equity
SMJ Van Osselaer, JW Alba
Journal of consumer research 27 (1), 1-16, 2000
4742000
Two ways of learning brand associations
SMJ Van Osselaer, C Janiszewski
Journal of Consumer Research 28 (2), 202-223, 2001
4322001
Bilingualism and the emotional intensity of advertising language
S Puntoni, B De Langhe, SMJ Van Osselaer
Journal of Consumer Research 35 (6), 1012-1025, 2009
4082009
Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers
V Melnyk, SMJ van Osselaer, THA Bijmolt
Journal of Marketing 73 (4), 82-96, 2009
3672009
The Handmade Effect: What's Love Got to Do with It?
C Fuchs, M Schreier, SMJ Van Osselaer
Journal of Marketing 79 (2), 98-110, 2015
3522015
Evaluative conditioning procedures and the resilience of conditioned brand attitudes
S Sweldens, SMJ Van Osselaer, C Janiszewski
Journal of Consumer Research 37 (3), 473-489, 2010
2852010
Increasing the Power of Your Study by Increasing Effect Size
T Meyvis, SMJ van Osselaer
Journal of Consumer Research 44 (February), 1157-1173, 2018
2512018
Distinctive brand cues and memory for product consumption experiences
L Warlop, S Ratneshwar, SMJ Van Osselaer
International Journal of Research in Marketing 22 (1), 27-44, 2005
2302005
A Goal-Based Model of Product Evaluation and Choice
SMJ van Osselaer, C Janiszewski
The Journal of Consumer Research 39 (2), 260-292, 2012
1962012
Irrelevant information and mediated intertemporal choice
SMJ Van Osselaer, JW Alba, P Manchanda
Journal of Consumer Psychology 14 (3), 257-270, 2004
1632004
Locus of equity and brand extension
SMJ Van Osselaer, JW Alba
Journal of Consumer Research 29 (4), 539-550, 2003
1222003
Choice based on goals
SMJ Van Osselaer, S Ramanathan, MC Campbell, JB Cohen, JK Dale, ...
Marketing Letters 16 (3), 335-346, 2005
1152005
Make Me Special: Gender Differences in Consumers' Responses to Loyalty Programs
V Melnyk, SMJ van Osselaer
Marketing Letters 23 (3), 545-559, 2012
1092012
The Anchor Contraction Effect in International Marketing Research
B de Langhe, S Puntoni, D Fernandes, SMJ van Osselaer
Journal of Marketing Research 48 (2), 366-380, 2011
1042011
The effects of process and outcome accountability on judgment process and performance
B De Langhe, SMJ van Osselaer, B Wierenga
Organizational Behavior and Human Decision Processes 115 (2), 238-252, 2011
952011
I Am, Therefore I Buy: Low Self-Esteem and the Pursuit of Self-Verifying Consumption
A Stuppy, NL Mead, SMJ van Osselaer
Journal of Consumer Research 46 (5), 956-973, 2020
932020
Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion
S Goenka, SMJ van Osselaer
Journal of Consumer Research 46 (4), 774-490, 2019
892019
Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms versus Humans
G Yalcin, S Lim, S Puntoni, SMJ van Osselaer
Journal of Marketing Research 59 (4), 696-717, 2022
682022
Stimulus generalization in two associative learning processes.
SMJ Van Osselaer, C Janiszewski, M Cunha Jr
Journal of Experimental Psychology: Learning, Memory, and Cognition 30 (3), 626, 2004
562004
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