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Alexander Edeling
Alexander Edeling
Associate Professor of Marketing, KU Leuven
Verified email at kuleuven.be - Homepage
Title
Cited by
Cited by
Year
Marketing's impact on firm value: Generalizations from a meta-analysis
A Edeling, M Fischer
Journal of Marketing Research 53 (4), 515-534, 2016
1852016
When does market share matter? New empirical generalizations from a meta-analysis of the market share–performance relationship
A Edeling, A Himme
Journal of Marketing 82 (3), 1-24, 2018
1522018
How, why, and when disclosure type matters for influencer marketing
Z Karagür, JM Becker, K Klein, A Edeling
International Journal of Research in Marketing 39 (2), 313-335, 2022
1002022
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
A Edeling, S Srinivasan, DM Hanssens
International Journal of Research in Marketing 38 (4), 857-876, 2021
832021
Finding goldilocks influencers: How follower count drives social media engagement
S Wies, A Bleier, A Edeling
Journal of Marketing 87 (3), 383-405, 2023
692023
Over, out, but present: Recalling former sponsorships
A Edeling, S Hattula, T Bornemann
European Journal of Marketing 51 (7/8), 1286-1307, 2017
222017
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
A Schöndeling, AB Burmester, A Edeling, A Marchand, M Clement
Journal of the Academy of Marketing Science 51 (5), 1019-1045, 2023
62023
How firm communication affects the impact of layoff announcements on brand strength over time
S Stäbler, A Himme, A Edeling, M Backhaus
International Journal of Research in Marketing 40 (3), 700-723, 2023
22023
Does bigger still mean better? How digital transformation affects the market share–profitability relationship
FA Sklenarz, A Edeling, A Himme, JRK Wichmann
International Journal of Research in Marketing, 2024
12024
Thank you to the following ad hoc reviewers who reviewed papers for the Journal of Marketing during 2022. The editors greatly appreciate their expert and constructive reviews …
AB Rosario, B Balducci, K Barasz, EW Bearden, Y Bhagwat, ...
Journal of Marketing 86 (6), 1-3, 2022
2022
Competition and unethical firm behavior
L Gemmer, A Edeling, M Fischer
Proceedings of the European Marketing Academy 51, 106538, 0
Empirical Generalizations in Marketing Performance Management
A Edeling, T Bijmolt
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