Alexander Edeling
Alexander Edeling
Associate Professor of Marketing, KU Leuven
Verified email at - Homepage
Cited by
Cited by
Marketing's impact on firm value: Generalizations from a meta-analysis
A Edeling, M Fischer
Journal of Marketing Research 53 (4), 515-534, 2016
When does market share matter? New empirical generalizations from a meta-analysis of the market share–performance relationship
A Edeling, A Himme
Journal of Marketing 82 (3), 1-24, 2018
How, why, and when disclosure type matters for influencer marketing
Z Karagür, JM Becker, K Klein, A Edeling
International Journal of Research in Marketing 39 (2), 313-335, 2022
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
A Edeling, S Srinivasan, DM Hanssens
International Journal of Research in Marketing 38 (4), 857-876, 2021
Finding goldilocks influencers: How follower count drives social media engagement
S Wies, A Bleier, A Edeling
Journal of Marketing 87 (3), 383-405, 2023
Over, out, but present: Recalling former sponsorships
A Edeling, S Hattula, T Bornemann
European Journal of Marketing 51 (7/8), 1286-1307, 2017
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
A Schöndeling, AB Burmester, A Edeling, A Marchand, M Clement
Journal of the Academy of Marketing Science, 1-27, 2023
How firm communication affects the impact of layoff announcements on brand strength over time
S Stäbler, A Himme, A Edeling, M Backhaus
International Journal of Research in Marketing, 2023
Does Bigger Still Mean Better? How Digital Transformation Affects the Market Share-Profitability Relationship
FA Sklenarz, A Edeling, A Himme, JRK Wichmann
International Journal of Research in Marketing, 2024
Competition and unethical firm behavior
L Gemmer, A Edeling, M Fischer
Proceedings of the European Marketing Academy 51, 106538, 0
Empirical Generalizations in Marketing Performance Management
A Edeling, T Bijmolt
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