Follow
Robert Wilken
Robert Wilken
ESCP Business School Berlin
Verified email at escp.eu
Title
Cited by
Cited by
Year
The effect of credit card versus mobile payment on convenience and consumers’ willingness to pay
J Boden, E Maier, R Wilken
Journal of Retailing and Consumer Services 52, 101910, 2020
1682020
An empirical comparison of methods to measure willingness to pay by examining the hypothetical bias.
K Backhaus, R Wilken, M Voeth, C Sichtmann
International Journal of Market Research 47 (5), 2005
1032005
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
M Eisenbeiss, R Wilken, B Skiera, M Cornelissen
International Journal of Research in Marketing 32 (4), 387-397, 2015
952015
Predicting purchase decisions with different conjoint analysis methods: A Monte Carlo simulation
K Backhaus, R Wilken, T Hillig
International Journal of Market Research 49 (3), 341-364, 2007
752007
Measuring willingness to pay as a range, revisited: When should we care?
F Dost, R Wilken
International Journal of Research in Marketing 29 (2), 148-166, 2012
582012
The ambiguous role of cultural moderators in intercultural business negotiations
R Wilken, F Jacob, N Prime
International Business Review 22 (4), 736-753, 2013
532013
Steering sales reps through cost information: An investigation into the black box of cognitive references and negotiation behavior
R Wilken, M Cornelißen, K Backhaus, C Schmitz
International Journal of Research in Marketing 27 (1), 69-82, 2010
522010
Estimating willingness‐to‐pay with choice‐based conjoint analysis–can consumer characteristics explain variations in accuracy?
C Sichtmann, R Wilken, A Diamantopoulos
British Journal of Management 22 (4), 628-645, 2011
482011
The impact of stress on consumers' willingness to pay
E Maier, R Wilken
Psychology & Marketing 31 (9), 774-785, 2014
462014
Conjoint-Analyse versus Direkte Preisabfrage zur Erhebung von Zahlungsbereitschaften
K Backhaus, M Voeth, C Sichtmann, R Wilken
Die Betriebswirtschaft 65 (5), 439, 2005
432005
Dynamisches benchmarking: ein verfahren auf basis der data envelopment analysis
R Wilken
Springer-Verlag, 2007
422007
Methoden zur Losung grundlegender Probleme der Datenqualitat in DEA-basierten Effizienzanalysen
M Hammerschmidt, R Wilken, M Staat
Die Betriebswirtschaft 69 (2), 289, 2009
352009
The impact of team characteristics on the course and outcome of intergroup price negotiations
K Backhaus, J Van Doorn, R Wilken
Journal of Business-to-Business Marketing 15 (4), 365-396, 2008
352008
Broad and narrow country-of-origin effects and the domestic country bias
E Maier, R Wilken
Journal of Global Marketing 30 (4), 256-274, 2017
342017
In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context
E Maier, R Wilken, H Schneider, G Kelemci Schneider
Marketing Letters 23, 1005-1018, 2012
312012
The effectiveness of promotional cues for organic products in the German retail market
A Aigner, R Wilken, S Geisendorf
Sustainability 11 (24), 6986, 2019
302019
Increasing consumers’ purchase intentions toward fair-trade products through partitioned pricing
D Bürgin, R Wilken
Journal of Business Ethics 181 (4), 1015-1040, 2022
272022
How multinational banks in India gain legitimacy: Organisational practices and resources required for implementation
P Caussat, N Prime, R Wilken
Management International Review 59 (4), 561-591, 2019
262019
Produktivitätsmessung von Dienstleistungen mit Hilfe von Varianten der DEA
K Backhaus, O Bröker, R Wilken
Dienstleistungsproduktivität: Management, Prozessgestaltung …, 2011
262011
The double benefits of consumer certainty: combining risk and range effects
E Maier, R Wilken, F Dost
Marketing Letters 26, 473-488, 2015
252015
The system can't perform the operation now. Try again later.
Articles 1–20