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Hoori Rafieian
Hoori Rafieian
Assistant Professor of Marketing, Fordham University
Verified email at fordham.edu - Homepage
Title
Cited by
Cited by
Year
Taking a stand: Consumer responses when companies get (or don’t get) political
D Korschun, H Rafieian, A Aggarwal, SD Swain
Available at SSRN 2806476, 2019
502019
Taking a stand: Consumer responses to corporate political activism
D Korschun, A Aggarwal, H Rafieian, SD Swain
SSRN Electronic Journal 10, 2016
432016
Do consumers use tipping to monitor service? Role of power and embarrassment
J Lee, A Aggarwal, H Rafieian, D Korschun
Journal of Retailing and Consumer Services 56, 102159, 2020
162020
It’s the Effort That Counts: The Effect of Self-Control on Goal Progress Perceptions
H Rafieian, MA Sharif
Journal of Marketing Research 60 (3), 527-542, 2023
62023
More than just the spice of life: Using variety as a signal for change and diversification
BE Kahn, H Rafieian
Consumer Psychology Review 5 (1), 87-106, 2022
32022
Variety counts: How variety is perceived in the presence of self-regulatory goals
H Rafieian, Y Huang, BE Kahn
ACR North American Advances, 2017
22017
Resisting the allure of variety: How pursuing self-regulatory goals impacts variety seeking in vice consumption
H Rafieian, YL Huang, BE Kahn
Available at SSRN 3954229, 2021
12021
Antecedents, moderators, and consequences of political CSR in the context of MNEs
D Korschun, H Rafieian
Socially Responsible International Business, 462-483, 2019
12019
How Power Affects Consumers’ Tipping Behavior
J Lee, H Rafieian, A Aggarwal, D Korschun
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
12017
The Effect of Pursuing Self-Regulatory Goals on Variety Seeking
H Rafieian, Y Huang, BE Kahn
Journal of Consumer Research 50 (6), 1157-1171, 2024
2024
It's the Effort that Counts: Exerting Self-Control to Choose a Goal-Consistent Action Biases Goal Progress Perceptions
H Rafieian, M Sharif
Available at SSRN 3852170, 2021
2021
Variety Counts: How Pursuing Self-Regulatory Goals Impacts Variety Seeking in Vice and Virtue Categories
H Rafieian
Drexel University, 2018
2018
TAKING A STAND
D KORSCHUN, A AGGARWAL, H RAFIEIAN
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Articles 1–13