| The Impact of Power-Distance Belief on Consumers’ Preference for Status Brands Y Kim, Y Zhang Journal of Global Marketing 27 (1), 13-29, 2014 | 96 | 2014 |
| Power moderates the impact of desire for exclusivity on luxury experiential consumption Y Kim Psychology & Marketing 35 (4), 283-293, 2018 | 80 | 2018 |
| Advertising and the Integrated Marketing Communications (IMC) Process Y Kim, TM Lowrey Wiley International Encyclopedia of Marketing, 2010 | 21 | 2010 |
| Marketing expense and financial performance in arts and cultural organizations H Lee, KC Ha, Y Kim International Journal of Nonprofit and Voluntary Sector Marketing 23 (3), e1588, 2018 | 17 | 2018 |
| Narrow, powerful, and public: the influence of brand breadth in the luxury market Y Kim, N Wingate Journal of Brand Management 24 (5), 453–466, 2017 | 16 | 2017 |
| A Variation of the DeLone and McLean Model for Collaborative Commerce Services: A Structural Equation Model C Lee, P Nagpal, H Lim, L Dutil, R Lee, Y Kim Journal of International Technology and Information Management 29 (3), 2021 | 13 | 2021 |
| Does power-distance influence consumers’ preference for luxury status brands? Y Kim, Y Zhang BUILDING CONNECTIONS 39, 511, 2011 | 10 | 2011 |
| Stability and Compatibility in the Receptivity of US Arts and Culture Organizations to Corporate Support H Lee, Y Kim, R Ranucci International Journal of Arts Management 23 (2), 43-55, 2021 | 6 | 2021 |
| Brand extensions and flanker brands Y Kim, TM Lowrey Wiley International Encyclopedia of Marketing, 2010 | 5 | 2010 |
| Does Electronic Health Record Systems Implementation Impact Hospital Efficiency, Profitability, and Quality? CC Lee, Y Kim, JH Choi, E Porter Journal of Applied Business and Economics 24 (2), 2022 | 2 | 2022 |
| Boundary Conditions for Copy Complexity Enhancement Effects. TM Lowrey, Y Kim Advances in Consumer Research 38, 2011 | 1 | 2011 |
| HOW CSR AFFECTS EMPLOYEES'INTRINSIC MOTIVATION ACROSS THREE DIFFERENT GENERATIONS. CC Lee, D Seo, Y Kim Journal of International Business Disciplines 18 (1), 2023 | | 2023 |
| The Relationship Between Marketing and Fundraising for Arts and Cultural Organizations H Lee, K Ha, Y Kim The Oxford Handbook of Arts and Cultural Management, https://doi-org.ccsu …, 2023 | | 2023 |
| Corporate Social Responsibility and Employee Engagement in the Workplace: The Moderating Role of Employee Generation CC Lee, K Acharya, Y Kim International Journal of Business and Economics 22 (2), 2023 | | 2023 |
| How does Power Affect the Evaluations of Luxury Brand Extensions? Y Kim, Y Zhang Association for Consumer Research 40, 767-768, 2012 | | 2012 |
| Two essays on power and luxury consumption Y Kim The University of Texas at San Antonio, 2012 | | 2012 |
| Marketing Communication on the Internet Y Kim, TM Lowrey Wiley International Encyclopedia of Marketing, 2010 | | 2010 |
| Moderate Copy Complexity Enhances the Persuasiveness of Direct Marketing. TM Lowrey, Y Kim Advances in Consumer Research 36, 2009 | | 2009 |
| Major advertisers' web presence: a content analysis of top 100 brands' sites Y Kim University of Texas at Austin, 1997 | | 1997 |
Yinlong Zhanguniversity of texas at san antonioBestätigte E-Mail-Adresse bei utsa.edu
