| Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective M Cheng, J Liu, J Qi, F Wan Industrial Marketing Management 98, 41-58, 2021 | 46 | 2021 |
| Service online search ads: from a consumer journey view M Cheng, CK Anderson, Z Zhu, SC Choi Journal of Services Marketing 32 (2), 126-141, 2018 | 20 | 2018 |
| Search engine consumer journeys: exploring and segmenting click-through behaviors M Cheng, CK Anderson Cornell Hospitality Quarterly 62 (2), 198-214, 2021 | 8 | 2021 |
| Multi-click attribution in sponsored search advertising: An empirical study in hospitality industry CK Anderson, M Cheng Cornell Hospitality Quarterly 58 (3), 253-262, 2017 | 8 | 2017 |
| Following the cyberspace" breadcrumbs": modeling options and interactions among consumers, advertisers and search engine providers M Cheng Rutgers University-Graduate School-Newark, 2015 | 1 | 2015 |
| Consumer Click Responses to Paid Ad Set Strategies of Search Platforms M Cheng, Z Zhu Cornell Hospitality Quarterly, 2024 | | 2024 |
| Paid Search: Modeling Rank Dependent Behavior CK Anderson, M Cheng 2014 47th Hawaii International Conference on System Sciences, 3093-3099, 2014 | | 2014 |
