| Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms BJ Mariadoss, PS Tansuhaj Industrial Marketing Management 40 (8), 1305-1318, 2011 | 308 | 2011 |
| The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation R Cascio, BJ Mariadoss Industrial Marketing Management 39 (7), 1088-1096, 2010 | 148 | 2010 |
| Alliance portfolios and shareholder value in post-IPO firms: The moderating roles of portfolio structure and firm-level uncertainty MB Sarkar, M Frye Journal of Business Venturing 27 (3), 355-371, 2012 | 85 | 2012 |
| A comparative study of the use of “iconic” versus “generic” advertising images for destination marketing SW Litvin Journal of Travel Research 48 (2), 152-161, 2009 | 81 | 2009 |
| Antecedents of innovativeness in technology‐based services (TBS): peering into the black box of entrepreneurial orientation MP Joshi, SR Das Decision Sciences 46 (2), 367-402, 2015 | 78 | 2015 |
| A consumer-based assessment of alliance performance: An examination of consumer value, satisfaction and post-purchase behavior N Mouri University of Central Florida, 2005 | 53 | 2005 |
| Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance V Bindroo, J Ganesh Journal of Marketing Management 31 (11-12), 1231-1254, 2015 | 23 | 2015 |
| The role of mobile value and trust as drivers of purchase intentions in m-servicescape N Zhani, T Ahmed Journal of Retailing and Consumer Services, 2022 | 16 | 2022 |
| Can a technology firm desire too much of a good thing? The double-edged sword effects of technology orientation on performance N Zhani, A Hamdi European Business Review, 2020 | 10 | 2020 |
| An Examination of Consumer Value, Satisfaction and Post-purchase behavior N Mouri University of Central Florida 156, 2005 | 9 | 2005 |
| Leader Knowledge Hiding and Employee Organizational Identification in the Egyptian Service Industry M Abdelmotaleb, S Saha Journal of Knowledge Management, 2021 | 5 | 2021 |
| TO and Innovativness in TSFs: Perspectives from Operations, Marketing and Strategic Management MP Joshi, SR Das Academy of Management Proceedings 2012 (1), 11273, 2012 | 1 | 2012 |
| Modeling and analyzing online food delivery services using design thinking: an optimization approach R G, V VG, Y Shi, M Thomas Gil IEEE Transactions on Engineering Management, 2023 | | 2023 |
| MARKETING STRATEGY AND ENTREPRENEURSHIP MP Joshi, SR Das ADVANCES IN MARKETTING, 73, 2013 | | 2013 |
| CUSTOMER VALUE, SATISFACTION, AND POST-CONSUMPTION BEHAVIOR: A CONSUMER-BASED ASSESSMENT OF MARKETING ALLIANCES J Ganesh Enhancing Knowledge Development in Marketing, 320, 2009 | | 2009 |
| ON THE RELATIONSHIP BETWEEN MARKETING ALLIANCES AND THE CONSUMER J Ganesh Advances in Marketing, 162, 2008 | | 2008 |
| A Consumer-based Assessment of Alliance Performance: An Examination of Consumer Value N Mouri Satisfaction and Post-purchase behavior, 2005 | | 2005 |
| The Financial Impact of Market-Based Relational Assets: Evidence of Shareholder Value Creation from Initial Public Offerings N Mouri Southern Management Association 2003 Meeting, 762, 2003 | | 2003 |
| The determinants of strategic alliances performance: A theoretical perspective N Mouri American Marketing Association. Conference Proceedings 12, 52, 2001 | | 2001 |
Babu (Lourduraj) John-MariadossJ.B. Hoskins Professor of Marketing, Texas Tech UniversityVerified email at ttu.edu
