| Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms BJ Mariadoss, PS Tansuhaj, N Mouri Industrial Marketing Management 40 (8), 1305-1318, 2011 | 186 | 2011 |
| The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation R Cascio, BJ Mariadoss, N Mouri Industrial Marketing Management 39 (7), 1088-1096, 2010 | 111 | 2010 |
| Alliance portfolios and shareholder value in post-IPO firms: The moderating roles of portfolio structure and firm-level uncertainty N Mouri, MB Sarkar, M Frye Journal of Business Venturing 27 (3), 355-371, 2012 | 67 | 2012 |
| A comparative study of the use of “iconic” versus “generic” advertising images for destination marketing SW Litvin, N Mouri Journal of Travel Research 48 (2), 152-161, 2009 | 65 | 2009 |
| Antecedents of innovativeness in technology‐based services (TBS): peering into the black box of entrepreneurial orientation MP Joshi, SR Das, N Mouri Decision Sciences 46 (2), 367-402, 2015 | 44 | 2015 |
| A consumer-based assessment of alliance performance: An examination of consumer value, satisfaction and post-purchase behavior N Mouri | 36 | 2005 |
| A Consumer-based Assessment of Alliance Performance: An Examination of Consumer Value N Mouri Satisfaction and Post-purchase behavior, 2005 | 17 | 2005 |
| Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance N Mouri, V Bindroo, J Ganesh Journal of Marketing Management 31 (11-12), 1231-1254, 2015 | 16 | 2015 |
| MARKETING STRATEGY AND ENTREPRENEURSHIP N Mouri, MP Joshi, SR Das ADVANCES IN MARKETTING, 73, 2013 | | 2013 |
| TO and Innovativness in TSFs: Perspectives from Operations, Marketing and Strategic Management MP Joshi, N Mouri, SR Das Academy of Management Proceedings 2012 (1), 11273, 2012 | | 2012 |
| CUSTOMER VALUE, SATISFACTION, AND POST-CONSUMPTION BEHAVIOR: A CONSUMER-BASED ASSESSMENT OF MARKETING ALLIANCES N Mouri, FJ Ganesh Enhancing Knowledge Development in Marketing, 320, 2009 | | 2009 |
| ON THE RELATIONSHIP BETWEEN MARKETING ALLIANCES AND THE CONSUMER N Mouri, J Ganesh Advances in Marketing, 162, 2008 | | 2008 |
| The determinants of strategic alliances performance: A theoretical perspective N Mouri American Marketing Association. Conference Proceedings 12, 52, 2001 | | 2001 |
Babu (Lourduraj) John MariadossMarketing Professor, Texas Tech UniversityVerified email at ttu.edu
