Nacef Mouri
Nacef Mouri
Associate Dean for Faculty and Accreditations
Verified email at uir.ac.ma
Title
Cited by
Cited by
Year
Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms
BJ Mariadoss, PS Tansuhaj, N Mouri
Industrial Marketing Management 40 (8), 1305-1318, 2011
1862011
The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation
R Cascio, BJ Mariadoss, N Mouri
Industrial Marketing Management 39 (7), 1088-1096, 2010
1112010
Alliance portfolios and shareholder value in post-IPO firms: The moderating roles of portfolio structure and firm-level uncertainty
N Mouri, MB Sarkar, M Frye
Journal of Business Venturing 27 (3), 355-371, 2012
672012
A comparative study of the use of “iconic” versus “generic” advertising images for destination marketing
SW Litvin, N Mouri
Journal of Travel Research 48 (2), 152-161, 2009
652009
Antecedents of innovativeness in technology‐based services (TBS): peering into the black box of entrepreneurial orientation
MP Joshi, SR Das, N Mouri
Decision Sciences 46 (2), 367-402, 2015
442015
A consumer-based assessment of alliance performance: An examination of consumer value, satisfaction and post-purchase behavior
N Mouri
362005
A Consumer-based Assessment of Alliance Performance: An Examination of Consumer Value
N Mouri
Satisfaction and Post-purchase behavior, 2005
172005
Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance
N Mouri, V Bindroo, J Ganesh
Journal of Marketing Management 31 (11-12), 1231-1254, 2015
162015
MARKETING STRATEGY AND ENTREPRENEURSHIP
N Mouri, MP Joshi, SR Das
ADVANCES IN MARKETTING, 73, 2013
2013
TO and Innovativness in TSFs: Perspectives from Operations, Marketing and Strategic Management
MP Joshi, N Mouri, SR Das
Academy of Management Proceedings 2012 (1), 11273, 2012
2012
CUSTOMER VALUE, SATISFACTION, AND POST-CONSUMPTION BEHAVIOR: A CONSUMER-BASED ASSESSMENT OF MARKETING ALLIANCES
N Mouri, FJ Ganesh
Enhancing Knowledge Development in Marketing, 320, 2009
2009
ON THE RELATIONSHIP BETWEEN MARKETING ALLIANCES AND THE CONSUMER
N Mouri, J Ganesh
Advances in Marketing, 162, 2008
2008
The determinants of strategic alliances performance: A theoretical perspective
N Mouri
American Marketing Association. Conference Proceedings 12, 52, 2001
2001
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Articles 1–13