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David Nickell
David Nickell
Professor of Marketing, University of West Georgia
Bestätigte E-Mail-Adresse bei westga.edu
Titel
Zitiert von
Zitiert von
Jahr
Modeling manufacturer’s capabilities for the Internet of Things
M Hasselblatt, T Huikkola, M Kohtamäki, D Nickell
Journal of Business & Industrial Marketing 33 (6), 822-836, 2018
1622018
Sponsorship‐linked marketing: a set of research propositions
D Nickell, TB Cornwell, WJ Johnston
Journal of Business & Industrial Marketing 26 (8), 577-589, 2011
1192011
The impact of economic downturns on marketing
M Rollins, D Nickell, J Ennis
Journal of Business Research 67 (1), 2727-2731, 2014
1042014
Understanding salespeople's learning experiences through blogging: A social learning approach
M Rollins, D Nickell, J Wei
Industrial Marketing Management 43 (6), 1063-1069, 2014
762014
How to not only survive but thrive during recession: a multi‐wave, discovery‐oriented study
D Nickell, M Rollins, K Hellman
Journal of Business & Industrial Marketing 28 (5), 455-461, 2013
522013
Ethical climate and job satisfaction among organizational buyers: An empirical study
NA Anaza, B Rutherford, M Rollins, D Nickell
Journal of Business & Industrial Marketing 30 (8), 962-972, 2015
322015
The role of mentoring on outcome based sales performance: A qualitative study from the insurance industry
M Rollins, B Rutherford, D Nickell
International Journal of Evidence Based Coaching and Mentoring 12 (2), 119-132, 2014
302014
The role of knowledge intermediaries in co-managed innovations
C Cantù, J Ylimäki, CA Sirén, D Nickell
Journal of Business & Industrial Marketing 30 (8), 951-961, 2015
292015
An attitudinal approach to determining Sponsorship ROI
D Nickell, WJ Johnston
Marketing Intelligence & Planning 38 (1), 61-74, 2020
132020
Creating employees’ motivational paths in the retail trade
T Kantanen, S Julkunen, E Hiltunen, D Nickell
Cogent Business & Management 4 (1), 1389332, 2017
122017
Learning by Blogging: Understanding Salespeople's Learning Experiences on Social Media
M Rollins, J Wei, D Nickell
2014 47th Hawaii International Conference on System Sciences, 1656-1665, 2014
82014
The Drivers of a Successful Corporate Sponsorship and the Quantified Financial Impact: Applying the Attitudinal Triad of Cognition, Affect, and Conation and Customer Lifetime …
DK Nickell II
Georgia State University, 2010
22010
Investing in reverse logistics: an explorative multi-industry study
D Nickell, A Chwialkowska, M Rollins, COM Brown
International Journal of Export Marketing 4 (1), 4-18, 2021
12021
Building and managing relationships in a global network: IMP 2013 Atlanta
T Cavusgil, N Donthu, WJ Johnston, D Nickell, M Rollins, BN Rutherford
Industrial Marketing Management 6 (43), 885-886, 2014
12014
Market knowledge learning in emerging markets: an empirical study
WA Bhatti, A Chwialkowska, D Nickell, M Rollins
International Journal of Management and Decision Making 20 (4), 376-391, 2021
2021
Using Conjoint Analysis to Understand a Regional MBA Market
D Nickell, J Pridmore, B Prince, H Udombon, D Boldt
Journal of Higher Education Theory and Practice 20 (6), 2020
2020
SOCIAL MEDIA USE AND SPONSORSHIP: AN EXAMINATION OF AN NFL FRANCHISE
D Nickell, A Chwiakolska
www. ijsrm. com ISSN 2045-810X, 7, 2020
2020
Microsoft Office 360
D Nickell
Marketing Management (MKTG 4870-01), 2017
2017
Ad hoc reviewers: 2009 contributions
T Lopez, S Biggemann, SL Han, I Abosag, J Zolkiewski, M Jones, ...
Reverse Logistics as a Sustainable Business Model: A Multi-Industry Qualitative Study
D Nickell, C Brown, M Rollins, A Grimes
2018 CBIM INTERNATIONAL CONFERENCE, 178, 0
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